Sound Bites: Lobcast Podcast Episodes 19-21

Last month we featured some key highlights and mic-drop quotes from our guests on the Lobcast Podcast, and we’re back with some important takeaways from our most recent episodes:

• Episode 19: State of Direct Mail Consumer Insights & Island Cosmos
• Episode 20: Deconstructing Direct Mail & Dessert Manhattans
• Episode 21: Marketing AI & Appletinis

So, whether you want the lowdown on the findings in our 2023 State of Direct Mail Consumer Insights report or you want to strike the right balance between humans and artificial intelligence, these are the episodes you need to listen to!

Episode 19: State of Direct Mail Consumer Insights & Island Cosmos

On this episode of the Lobcast Podcast, we’re revealing some of the major findings from our 2023 State of Direct Mail Consumer Insights. This edition of the report shares insights into how consumers feel about direct mail marketing.

Key highlights include:

• 64% of consumers say that direct mail has inspired them to take action including exploring websites and reviews or making a purchase
• 65% say an offer or promotion caught their attention. Offers are key to get recipients to open and read direct mail
• Personalization continues to be a key element for marketing success in direct mail. 68% of consumers are more likely to engage with a message/communication from brands that are personalized to them
• 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability

Listen to the full episode:

Discover all the direct mail insights

Ready to dive into the data? Get your copy of the 2023 State of Direct Mail Consumer Insights report!

Episode 20: Deconstructing Direct Mail & Dessert Manhattans

On this episode of the Lobcast Podcast, we’re doing things a bit differently today. We’re taking a second look at our 2023 State of Direct Mail Consumer Insights report and seeing how marketing teams in the real world are delivering mail consumers want to take action on.

Key highlights include:

• Our 2023 State of Direct Mail Consumer Insights report shows that 64% of consumers say that direct mail has inspired them to take action, including exploring websites and reviews or making a purchase
• Personalization matters as 68% of consumers are more likely to engage with a message/communication from brands that are personalized to them
• In our 2023 State of Direct Mail Consumer Insights report, we found that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability
• Make it easy to take action! 39% of consumers are likely to scan a QR code on a piece of direct mail and take action

Listen to the full episode:

Keep the conversation going

We sat down with a panel of Lob leaders to ask their thoughts about the findings in the 2023 State of Direct Mail Consumer Insights report. See what they had to say about the stats and how to put those insights to work in your direct mail marketing strategy. Read the blog!

Episode 21: Marketing AI & Appletinis

On this episode of the Lobcast Podcast, we’re talking all things Artificial Intelligence and how it’ll change the way we do marketing. Joining us is Optimove’s Founder and CEO, Pini Yakuel, to discuss AI’s role in marketing.

Key highlights include:

• What marketers need to consider when integrating AI into the marketing strategies and campaigns
• How Optimove leverages AI technology in its platform
• How AI can personalize marketing campaigns and use customer data effectively
• How marketers can find the right balance between human decision making and machine automation

Listen to the full episode:

Dive deeper into the topic of direct mail automation and AI

Get your guide to automation and marketing AI in the direct mail space on our website.

Tune in: Lobcast Podcast

From A/B testing to measuring marketing ROI, we talk about it all in the podcast studio. Explore our library of Lobcast Podcast episodes on our site, or find our podcast on Spotify, Apple Podcasts, and Google Podcasts.

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