Postal address verification allows senders to ensure their mail will be deliverable and that location is valid (addresses are valid if they are CASS-certified).
Artificial Intelligence, often abbreviated as AI, refers to the development of computer systems and software that can perform tasks typically requiring human intelligence.
Conversion rate refers to the percentage of recipients who take a desired action in response to a direct mail campaign. This action typically involves completing a specific goal, such as making a purchase, signing up for a service, or filling out a form. The conversion rate is calculated by dividing the number of individuals who successfully complete the desired action by the total number of recipients who received the direct mail.
Direct mail refers to a marketing or advertising method that involves sending promotional materials directly to individuals or businesses through physical mail.
Direct mail advertising is a marketing strategy that involves sending promotional materials, such as catalogs, flyers, or postcards, directly to the homes or businesses of potential customers.
Direct mail automation refers to using technology to streamline and optimize the creation and distribution of direct mail campaigns.
A direct mail campaign is a marketing effort that involves creating and distributing promotional materials through physical mail to generate sales, leads, or brand awareness.
Direct mail marketing is a type of direct marketing that involves using physical mail to promote products, services, or events to potential customers.
A direct mail template is a pre-designed and pre-formatted layout that can be used as a starting point for creating direct mail materials, such as postcards, flyers, or letters.
Informed Delivery is a service offered by the United States Postal Service (USPS) designed to enhance the traditional mail experience by providing recipients with advanced visibility into their incoming postal deliveries. This service seamlessly combines the physical and digital aspects of mail communication by furnishing recipients with a preview of the mail items they can expect to receive, all conveniently delivered to their email inbox.
Intelligent direct mail refers to a type of direct mail marketing that leverages advanced data analytics and technology to create highly personalized and targeted campaigns.
A Landing Page within the context of direct mail marketing refers to a dedicated web page strategically designed and tailored for a specific campaign. Typically linked from a Call to Action (CTA) within a direct mail piece, this specialized web page serves as a focal point for recipients to respond, engage further, or obtain additional information related to the campaign.
Omnichannel marketing is a marketing strategy that creates positive, consistent customer experiences across connected marketing channels. The key is to implement a marketing strategy that includes channels that are not siloed — you want them to influence one another to achieve optimal success.
Response rate in direct mail marketing refers to the proportion of recipients who take any action in response to a direct mail campaign. This action could include making a purchase, requesting more information, visiting a website, or engaging with the provided content.
Return on Ad Spend (ROAS) is a key performance metric used in direct mail marketing to measure the effectiveness and profitability of an advertising campaign. ROAS quantifies the revenue generated from the campaign in relation to the amount of money invested in it. This metric helps advertisers assess how efficiently their marketing dollars are converted into revenue.
Return on Investment (ROI) is a fundamental financial metric used in direct mail marketing to evaluate the profitability of an advertising campaign or marketing initiative. ROI measures the efficiency of an investment by comparing the net profit generated to the cost of the investment. It provides valuable insights into how effectively resources, such as time, money, and effort, are being utilized to achieve desired outcomes.