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The only automation platform for direct mail

A modern SaaS platform that transforms direct mail into intelligent mail.

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Direct Mail Campaign Analytics - LobLob Direct Mail Campaign Analytics

We automated all of it—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand.

Denise Remhof

Product Manager, Couchsurfing

The Lob platform for intelligent direct mail

Our best-in-class automation platform, out-of-the-box analytics and expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Lob Direct Mail Campaign Settings

Automate end-to-end with Lob

Set up and execute direct mail campaigns in minutes. Schedule ahead, send last-minute, or trigger campaigns based on customer behaviors or events.

What is direct mail automation?

Modern platform that plays nicely with your existing tech stack

Lob's modern SaaS platform seamlessly integrates with your existing tech stack, enabling you to quickly and easily add direct mail to ongoing digital campaigns.

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Lob Print Delivery Network

Intelligent direct mail at any scale and frequency

Lob's revolutionary platform and expansive print delivery network applies modern technology to streamline operations, so you can execute at any scale or frequency.

  • Hundreds or millions of mail pieces—our nationwide network of printers have you covered
  • Scale in a snap with Lob’s always-on, scalable print delivery ecosystem that you don't have to manage or worry about
Discover how your peers send personalized mail with Lob

The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong addresses.

Bianca L. Padilla

Co-founder & CEO, Carewell

Eliminate failed deliveries and wastage

With Lob’s integrated address verification, failed deliveries are a thing of the past, so you can reduce waste and track results more effectively. The Lob platform includes automatic address verification + NCOA to correct, standardize, and cleanse addresses.

Carewell saved over $5,000/mo in undeliverable shipments by cleansing address data.

Read Carewell’s story
Lob Intelligent Direct Mail Template

Limitless localization and personalization

From local store openings to custom offers or purchase histories, the Lob platform makes advanced personalization and localization easy. No coding required.

Now every mailer, from buckslips to letters and postcards, can be intelligent — optimized for each customer with the right message at the right time. Lob's customers see north of 40% increase in conversion rates with intelligent direct mail. You can, too.

Get started with easy to use templates

Mail smarter with end-to-end analytics and attribution

Lob's revolutionary platform and expansive print delivery network applies modern technology to streamline operations, so you can execute at any scale or frequency.

  • Measure and manage your direct mail campaigns with integrated, enterprise-strength analytics
  • Use QR codes and PURLs to track conversions
  • Integrate with Salesforce and other CRM tools to easily measure attribution

Lob is the only complete direct mail automation solution for all your needs.


All Lob mail is carbon neutral. Lob invests in reforestation, recycling, and carbon offsets to significantly reduce the carbon footprint of your direct mail campaigns.

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Speed to

Microservices-based, API-first modern architecture that is pluggable and scalable to simplify releases and accelerates speed to market.

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Security and compliance

Our industry-leading security is trusted by Fortune 500 companies to reach compliance goals and is built into every aspect of Lob.

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Direct mail automation resources to power your success


The Modern Marketer’s Guide to Reactivating Customers with Direct Mail

This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.


Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.


The Modern Marketer’s Guide to Intelligent Direct Mail: Insurance Industry Edition

In this guide, you’ll learn how you can effectively harness intelligent direct mail to improve the ROI of your direct mail campaigns.