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Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

National Change of Address (NCOA)

When residents move away, they can submit a change of address form to the US Postal Service. Through the NCOALink, this information can be made available to mailers, who can scan and update their mailing list automatically. This dataset includes millions of individuals, families, and businesses that have moved within the past 18-48 months, depending on the license.