Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

Analytics dashboard

An analytics dashboard lets users view delivery and mail speed on a segment-by-segment basis. Direct mail platform users can filter and sort data using metadata tags. As with any analytics tool, your direct mail dashboard will show you how your campaigns are doing in real time. This helps you measure campaign results, track ROI more closely, and learn how to spruce up your next campaign.