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Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

Direct mail advertising

Direct mail advertising is a marketing strategy that involves sending promotional materials, such as catalogs, flyers, or postcards, directly to the homes or businesses of potential customers. Direct mail advertising aims to reach a specific target audience and generate sales or leads through personalized, tangible messaging. Direct mail advertising can be cost-effective and measurable, often including a call to action, such as a promotion or special offer.