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A Quick Response Code (QR Code) is a two-dimensional barcode that consists of black squares arranged on a white square grid. Originally developed in Japan, QR Codes have become a ubiquitous tool in marketing and information sharing due to their efficiency in storing data. These codes can be scanned using a smartphone or dedicated QR Code reader, instantly directing users to specific content, websites, or promotional materials.
In direct mail marketing, QR Codes empower businesses to seamlessly bridge the gap between physical and digital experiences. By integrating QR Codes into direct mail campaigns, recipients can effortlessly access exclusive promotions, product demonstrations, or personalized landing pages simply by scanning the code with their smartphones. This innovative technology enhances user engagement and provides a measurable link between offline and online marketing efforts. 39% of consumers report using a QR Code to take action on a direct mail piece and this figure rises to 44% for those aged 35-54 and over half (51%) for those aged 18-34.