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Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

Every Door Direct Mail (EDDM)

Every Door Direct Mail is a service offered by the United States Postal Service (USPS) that allows businesses to target and deliver direct mail advertisements to specific geographic areas without needing a mailing list. With EDDM, businesses can choose the routes or neighborhoods they want to target based on demographic and geographic criteria, such as age, income, or postal code. This allows businesses to reach a broad audience with a low-cost and low-volume mailing option and helps to reduce the cost and complexity of traditional direct mail campaigns. EDDM is ideal for small businesses, local organizations, or companies that want to target specific neighborhoods or communities without needing a pre-existing mailing list. By using EDDM, businesses can improve their direct mail campaigns' reach and effectiveness while saving time and resources compared to traditional direct mail methods.