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Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

Artificial Intelligence

Artificial Intelligence, often abbreviated as AI, refers to the development of computer systems and software that can perform tasks typically requiring human intelligence. These systems are designed to analyze and interpret data, recognize patterns, make decisions, and adapt to changing circumstances without human intervention. AI encompasses various subfields, including machine learning, natural language processing, and computer vision, enabling it to process, understand, and respond to complex information.

Artificial Intelligence can enhance direct mail campaigns by analyzing customer data for personalized content, segmenting audiences, and predicting optimal mail recipients. It also automates various aspects, such as A/B testing and performance tracking, to optimize efficiency and overall campaign success.