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Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

Omnichannel marketing

omnichannel marketing is a marketing strategy that creates positive, consistent customer experiences across connected marketing channels. The key is to implement a marketing strategy that includes channels that are not siloed — you want them to influence one another to achieve optimal success. 

A classic example is digital vs. direct mail marketing. Many business owners view these two channels as one or the other, focusing on which of the two is a more optimal choice. However, omnichannel marketing is less about which is better and more about how they amplify one another. With this strategy, marketers can boost conversion rates by 40%, increase website visits by 68%, and increase leads by 53%. 

Get the Modern Marketer's Guide to Omnichannel Marketing and create omnichannel experiences across every platform.