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July 12, 2022

The Real ROI of No-Code and Low-Code Marketing Platforms

by 
Guest Author

For years, during traditional development, marketers realized that without their dev team, their visions would often fall short. The campaigns they'd visualize required significant coding, creating organizational silos and wasted funds. However, in recent years, a new trend has emerged within the digital transformation era — low-code and no-code. This trending technology involves tools that reduce or eliminate the need for written code.

Instead of large enterprises and startups relying solely on a skilled development team, they can leverage pre-built connections, drag-and-drop functionality, etc., thanks to the latest MarTech trends and empowering solutions.

If you're looking for easy-to-create campaign options and templated campaign builders, no-code marketing platforms and low-code solutions will help you drive a higher ROI. This strategy works particularly well to achieve a true omnichannel customer experience. Let's dive in!

What is meant by no-code and low-code applications?

Low-code and no-code technology involve marketing and development tools that help innovate and speed up time to market without needing to write much or any code. These solutions allow non-tech-savvy users to create fully functioning applications with little to no prior knowledge of coding. For this reason, the no-code and low-code movement is becoming popular with web designers and marketers aiming to optimize time-consuming processes.

  • No-code is how it sounds. It is the ability to build functional, limited apps without the need to write any code. This approach generally involves using drag-and-drop features and other functional building blocks.  
  • Low-code requires a small amount of coding, focusing on the power of automation, enabling the delivery of applications faster. For example, online workflow automation tools to build connections between apps to streamline workflows. Read more about how low-code solutions enhance the creation of custom workflows concerning direct mail campaigns in real-time.

What is no-code marketing?

No-code marketing allows marketers to execute campaigns without coding experience, increasing efficiency and productivity. This trend has led to the development of many no-code tools, dashboards, and automation platforms that significantly optimize marketing efforts. The features offered by no-code apps and software platforms would generally require technical knowledge, allowing marketers to explore new possibilities and areas of marketing.

Marketers are leveraging the power of no-code marketing in crucial ways — website building and design, data analysis, and automation. These business areas were once incredibly complicated but are now simplified so that marketing teams can confidently dive into these areas without needing technical knowledge. For example, email marketing would have once been a complex process, but now, it is simple to implement.

Marketers can spearhead their campaign initiatives and strategies for enterprises with a dev team, freeing up in-house developers for more complex tasks, such as app development, the latest mobile app, etc. This reduced dependency on the company's IT department helps eliminate unnecessary bottlenecks, enhancing speed and customization.

When marketers are presented with no-code solutions, they enjoy the benefits of greater self-sufficiency, supporting optimal creativity. They can leverage these no-code tools and platforms in ways that allow them to learn and customize as they go. These smaller learning curves and greater autonomy mean they can produce their best work and most effective campaigns.

Why are low-code and no-code options becoming popular?

The low-code market forecast shows this trend will likely continue. By 2024, it is estimated that 65% of application development activity will be low-code, with 75% of large enterprises using at least four low-code tools. Low-code and no-code solutions do not often replace the development team for large enterprises. However, they do help save an immense amount of time and money. In 2020, the average software developer salary in the U.S. was over $100,000 per year. By adopting no- and low-code solutions, developers can focus on more challenging projects requiring specialized skills. This approach leads to greater efficiency and cost savings.

There are many benefits of no-code and low-code marketing platforms, including faster development time, streamlined workflows, and a reduced burden concerning marketing campaigns that benefit from this approach for those with development teams. These improved business processes drive results for nearly endless use cases.

Why are no-code or low-code marketing tools ideal for your direct mail campaign?

There's no denying the effectiveness of direct mail, but as a marketing team, you may be wondering how you can increase your campaign's efficiency, productivity, and ROI. The answer lies in low-code and no-code marketing technology, driving direct mail automation and personalization.

Adopting a no-code/low-code marketing strategy will allow your enterprise to:

  • Save time as you're able to deploy campaigns quickly. Low-code direct mail platforms like Lob are simple to use, allowing you to focus on your marketing objectives and overall strategy.
  • Focus on the next steps and what you know best — marketing. While working with a partner like Lob, you do not need to learn to code to handle the ins and outs of intelligent mail. This otherwise complex task is taken care of for you.
  • Improve autonomy with a more simplified workflow. When launching a direct mail campaign with Lob, you will require fewer dev resources and need to take fewer steps to successfully execute your next campaign.
  • Save money by requiring fewer resources while benefiting from a greater connection to other marketing technology solutions.
  • Experience greater peace of mind following the submission of your direct mail campaign. Lob handles everything concerning the deployment of print mail. You submit your campaign, and Lob does the rest.
  • Take advantage of optimized campaigns through greater personalization, on-time delivery, and trackable mail.

All of the above is achieved thanks to the power of no-code/low-code marketing technology. Best of all, your direct mail campaign can work alongside your digital marketing channels, driving greater customer lifetime value, higher ROI, reduced churn, and more.

The real-life applications are immense, spanning various industries. Read more about how enterprises are taking advantage of direct mail campaigns and our templated campaign builder.

Marketing ROI on the rise

Want to explore the ROI of direct mail marketing further? Continue your education by watching the replay of our webinar, Breakthrough Strategies for Improving Direct Mail and Out-of-Home ROI, or use our direct mail ROI calculator to run your own numbers.

Lob offers the easiest way to do direct mail marketing

If you're seeking an out-of-the-box campaign builder, Lob allows marketers to transform direct mail into intelligent mail at scale. The concept of direct mail no longer needs to be stuck in the '90s. What once took months can now be achieved "the Lob way," allowing enterprises to supercharge ROI.

As a marketer, you can focus more on your message and desired level of creativity with our templates — no need to stress about code. It's a simple, fast, and effective solution to an old problem, allowing you to benefit from an easy-to-create campaign in minutes.

In fact, see just how easy it is to send your first direct mail campaign with Lob!

Lob for Marketers is a low-code marketing platform that makes sending direct mail as easy as sending an email.

This blog provides general information and discussion about direct mail marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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