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Drive 200% ROI with intelligent direct mail campaigns

Move prospects through the lead funnel faster with personalized and scalable direct mail campaigns

Trafilea Customer Review for Lob

In a fast paced world, you need dynamic, intelligent direct mail

Direct mail is the channel you trust to increase leads and conversion rates. But complicated workflows, limited personalization, and lack of analytics hinder your ability to take advantage of direct mail. The Lob platform changed that forever.

ThredUp company logo in white

We’ve seen a 25% increase in order rates from customers that we target with Lob campaigns.

Anthony Marino

President, thredUP

Demonstrate measurable returns

Manual direct mail processes lack customer and campaign attribution data that you need to test, target, and optimize the right message to the right consumer at the right time.

Lob enables you to take advantage of customer and campaign data to continuously optimize your campaigns.

Send hyper-personalized, intelligent mail

Consumers expect highly personalized experiences from every digital channel. Non-personalized content makes it hard to capture their attention, which results in low response rates.

Lob enables personalized experiences your customers expect with limitless customization options for copy, images, promotions, and offers.

Direct Marketing Mail Template
Direct Mail Campaign Settings - Lob

Beat your competition to the mailbox

Slow, snail mail is a thing of the past.

Lob simplifies your direct mail workflow to send campaigns on your schedule — last minute, triggered based on events or scheduled to deliver on a particular date.

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If you’re in the business of sending direct mail, Lob is the best in the industry.

Austin Hale

Realeflow

Lob Automated Direct Mail Process

Execute at any scale and frequency

Sending direct mail the manual way is a slow, complex process.

Lob’s platform automates  printing, postage, delivery, and address verification with unlimited access to an exclusive print delivery network. Automate away the complexity and send direct mail as often as you need.

Integrate with your marketing tech stack

Omnichannel campaigns that leverage digital and physical channels result in 27% ROI. Lob seamlessly integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.

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The Lob promise:
100% carbon neutral

Direct mail automation resources to power your success

The Modern Marketer’s Guide to Customer Retention Using Direct Mail
eBook

The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

Read eBook
The Direct Mail Tactics Playbook
eBook

The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

Read eBook
The Modern Marketer’s Guide to Personalization
eBook

The Modern Marketer’s Guide to Personalization

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.

Read eBook