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Drive 200% ROI with intelligent direct mail campaigns

Move prospects through the lead funnel faster with personalized and scalable direct mail campaigns

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Trafilea Customer Review for Lob

In a fast paced world, you need dynamic, intelligent direct mail

Direct mail is the channel you trust to increase leads and conversion rates. But complicated workflows, limited personalization, and lack of analytics hinder your ability to take advantage of direct mail. The Lob platform changed that forever.

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We’ve seen a 25% increase in order rates from customers that we target with Lob campaigns.

Anthony Marino

President, thredUP

Demonstrate measurable returns

Manual direct mail processes lack customer and campaign attribution data that you need to test, target, and optimize the right message to the right consumer at the right time.

Lob enables you to take advantage of customer and campaign data to continuously optimize your campaigns.

Send hyper-personalized, intelligent mail

Consumers expect highly personalized experiences from every digital channel. Non-personalized content makes it hard to capture their attention, which results in low response rates.

Lob enables personalized experiences your customers expect with limitless customization options for copy, images, promotions, and offers.

Direct Marketing Mail Template
Direct Mail Campaign Settings - Lob

Beat your competition to the mailbox

Slow, snail mail is a thing of the past.

Lob simplifies your direct mail workflow to send campaigns on your schedule — last minute, triggered based on events or scheduled to deliver on a particular date.

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If you’re in the business of sending direct mail, Lob is the best in the industry.

Austin Hale


Lob Automated Direct Mail Process

Execute at any scale and frequency

Sending direct mail the manual way is a slow, complex process.

Lob’s platform automates  printing, postage, delivery, and address verification with unlimited access to an exclusive print delivery network. Automate away the complexity and send direct mail as often as you need.

Integrate with your marketing tech stack

Omnichannel campaigns that leverage digital and physical channels result in 27% ROI. Lob seamlessly integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.

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The Lob promise:
100% carbon neutral

Direct mail automation resources to power your success


The Practitioners Guide to Effective Omnichannel Campaigns

Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.

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The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

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Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

Read eBook