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Direct mail is the channel you trust to increase leads and conversion rates. But complicated workflows, limited personalization, and lack of analytics hinder your ability to take advantage of direct mail. The Lob platform changed that forever.
Manual direct mail processes lack customer and campaign attribution data that you need to test, target, and optimize the right message to the right consumer at the right time.
Lob enables you to take advantage of customer and campaign data to continuously optimize your campaigns.
Consumers expect highly personalized experiences from every digital channel. Non-personalized content makes it hard to capture their attention, which results in low response rates.
Lob enables personalized experiences your customers expect with limitless customization options for copy, images, promotions, and offers.
Slow, snail mail is a thing of the past.
Lob simplifies your direct mail workflow to send campaigns on your schedule — last minute, triggered based on events or scheduled to deliver on a particular date.
If you’re in the business of sending direct mail, Lob is the best in the industry.
Sending direct mail the manual way is a slow, complex process.
Lob’s platform automates printing, postage, delivery, and address verification with unlimited access to an exclusive print delivery network. Automate away the complexity and send direct mail as often as you need.
Omnichannel campaigns that leverage digital and physical channels result in 27% ROI. Lob seamlessly integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.
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