Drive 200% ROI with intelligent direct mail campaigns
Move prospects through the lead funnel faster with personalized and scalable direct mail campaigns
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In a fast paced world, you need dynamic, intelligent direct mail
Direct mail is the channel you trust to increase leads and conversion rates. But complicated workflows, limited personalization, and lack of analytics hinder your ability to take advantage of direct mail. The Lob platform changed that forever.
We’ve seen a 25% increase in order rates from customers that we target with Lob campaigns.
Anthony Marino
President, thredUP
Demonstrate measurable returns
Manual direct mail processes lack customer and campaign attribution data that you need to test, target, and optimize the right message to the right consumer at the right time.
Lob enables you to take advantage of customer and campaign data to continuously optimize your campaigns.
Send hyper-personalized, intelligent mail
Consumers expect highly personalized experiences from every digital channel. Non-personalized content makes it hard to capture their attention, which results in low response rates.
Lob enables personalized experiences your customers expect with limitless customization options for copy, images, promotions, and offers.
Beat your competition to the mailbox
Slow, snail mail is a thing of the past.
Lob simplifies your direct mail workflow to send campaigns on your schedule — last minute, triggered based on events or scheduled to deliver on a particular date.
If you’re in the business of sending direct mail, Lob is the best in the industry.
Austin Hale
Realeflow
Execute at any scale and frequency
Sending direct mail the manual way is a slow, complex process.
Lob’s platform automates printing, postage, delivery, and address verification with unlimited access to an exclusive print delivery network. Automate away the complexity and send direct mail as often as you need.
Integrate with your marketing tech stack
Omnichannel campaigns that leverage digital and physical channels result in 27% ROI. Lob seamlessly integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.
The Lob promise:
100% carbon neutral
Direct mail automation resources to power your success
eBook
State of Direct Mail: Consumer Insights
Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.
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eBook
Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.
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eBook
The Modern Marketer’s Guide to Direct Mail Analytics & Testing
Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.
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