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Launch direct mail campaigns in days, not weeks—without juggling print vendors, developers, or spreadsheets. We built a new product to make that possible. Introducing Lob for Marketers—a dashboard that connects your audience data to our certified printer network, so you can launch personalized campaigns from one place.
The dashboard is built on Lob's API and mail routing algorithms, connecting you to our network of Lob-certified commercial printers. Launch campaigns on-demand with 1-to-1 personalization—no vendor coordination required.
This is Lob for Marketers — a direct mail workflow built for the way marketing teams actually operate.
Direct mail built for how marketers work
Most direct mail campaigns pass through half a dozen teams before a single piece hits a mailbox — designers, developers, print vendors, data ops. Lob's new direct mail workflow collapses that chain. You connect your audience data, personalize creative, send to print, and track delivery from a single dashboard. Trackable campaigns go live in hours instead of weeks—CPH & Associates cut lead time by 98%. CPH & Associates went from two weeks to less than an hour. A telecomm customer shaved eight weeks off their previous process for launching direct mail campaigns.
Direct mail already outperforms digital on response rates—now launching a campaign is just as fast as your digital channels.
Key benefits of Lob's new direct mail workflow include:
- Own your campaign calendar: Schedule mail to land on a specific date. Trigger sends based on events like an online conversion or email open. Or fire off a last-minute mailpiece to ride the momentum of a successful digital campaign
- Target the right audience: Upload your customer data via CSV, map attributes with merge variables, and target by location, demographics, or behavior to personalize each mailpiece at the individual level
- Creative control: Design postcards, letters, self-mailers, and more in Figma, InDesign, or your preferred creative tools — then upload your files in minutes
- Track and measure: Follow each mailpiece from print to mailbox with delivery metrics, and measure campaign performance through QR codes, promo codes, and dedicated landing pages
- Increase efficiency: Let Lob's distributed infrastructure handle creative quality control, printing, and delivery—so you can launch faster without adding headcount
- Team sharing: Give your design, marketing, and ops teams shared access to campaigns, templates, and performance data
Over 10,000 businesses use Lob to automate direct mail—from uploading a list to tracking delivery. Now you can too, with Lob for Marketers. We source sustainable paper and invest in reforestation through Eden Reforestation Projects.
Direct mail campaigns that prove their ROI
Direct mail outpaces email response rates by 5x to 9x depending on the list—which is why teams that treat it as a secondary channel are leaving conversions on the table. And 67% of marketers agree that direct mail shows the best ROI of all the channels their company uses.
"Using Lob's automated direct mail capabilities, we've increased productivity and saved marketing dollars. In just one quarter, we've seen a higher conversion rate and a lower cost per reactivation with each campaign sent–this is a huge contribution as it's already a fifth of all paid reactivations. We're also able to increase campaign ROI by testing, optimizing, and personalizing our retargeting mailers, while ensuring our direct mail campaigns are in sync with other related marketing initiatives, like email sends," says Malin Dettmann-Levin, CRM lead at Marley Spoon.
Learn more about Marley Spoon's direct mail recipe for success.
Frequently asked questions
FAQs
Does direct mail marketing still work?
Yes. 67% of marketers say direct mail delivers better ROI than any other channel they use. Response rates for house lists run around 5.3%, compared to 0.6% for email. Direct mail works best in combination with digital: trigger a mailer after an email open or an online conversion, and you're reaching people across two channels when they're already interested.
How do you do direct mail marketing?
Export your customer data, upload a CSV, and map the attributes you want to personalize — name, offer, location, whatever's relevant. Design your mailpiece in Figma, InDesign, or another tool you already use, then upload the file. From there, schedule your send: a fixed date, a triggered event like an online conversion, or a last-minute drop tied to a live digital campaign. Lob handles print production and delivery through a certified printer network and gives you tracking so you can follow each piece as it moves toward the mailbox. You skip the developer handoff and vendor coordination that usually adds weeks to a campaign timeline.
How much does direct mail marketing cost?
Cost depends on format, volume, and how you're running the campaign. USPS postage alone runs roughly $0.25–$1.00+ per piece depending on mail class and size. Factor in printing and design, and a typical campaign lands between $0.50 and $3.00 per piece all-in — with per-piece costs dropping at higher volumes. What most estimates miss is the operational overhead: coordinating print vendors, managing proofs, and tracking delivery across separate systems—the hidden costs of manual mail—can add 10+ hours per campaign. Running campaigns through Lob consolidates that work into one platform—teams typically cut 50% or more of the labor hours they used to spend on coordination.
If your direct mail process still involves chasing print vendors and waiting weeks for a campaign to launch, you can cut that to under a day. See how Lob for Marketers works in practice.
Schedule a demo and see how it works.
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Answered by:
Sam Melero
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