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Acquire customers efficiently with intelligent direct mail

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Build relationships with prospects and create loyal customers


of consumers prefer direct mail as the channel of communication for brands they don’t know.

Source: State of Direct Mail Consumer Insights

We came across Lob and the light switch for direct mail came on. We tested a campaign and got immediate results with an ROI of 155%. Not only could it scale, but direct mail was profitable right off the bat.

Evan Metrock

iExit Founder and CEO

Say goodbye to high CAC

It’s increasingly difficult to get your customers' attention today. That’s why enterprises are doubling down on high performing offline channels, along with a digital strategy. Our customers find that adding direct mail to digital campaigns results in a 27% lift in conversion rate.

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67% of marketers say direct mail has the best ROI of any channel they use67% of marketers say direct mail has the best ROI of any channel they use
52% of consumers expect direct mail to be personalized for them52% of consumers expect direct mail to be personalized for them

Revenue and conversion lift with targeted direct mail

Increase the effectiveness of your direct mail campaigns with Lob’s no-code platform. From remarketing to upsell, Lob enables you to create hyper personalized and optimized direct mail. At any scale.

Read how a Verizon sends millions of targeted mail pieces with Lob

Measure and attribute campaigns

Easily measure and attribute revenue and conversion lift and execute multivariate tests with Lob’s built-in analytics tools.

Integrate easily with your marketing tech stack

Lob’s open platform easily integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.

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We are here to help scale your business

Website retargeting

Reduce nurture cycles and increase brand awareness with highly personalized direct mail to website visitors that did not convert

A/B testing

Test and measure ROI of direct mail campaigns with different messages, images and target audiences

Brand awareness

Get your brand in your customer’s home with highly customized direct mailers, in any format


From local to national campaigns, automated direct mail can be hyper personalized to each customer for maximum ROI

Customer acquisition resources


The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.


Running a Tactical Direct Mail Campaign

Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.


Modernizing the Direct Mail Process

Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.