44%
of consumers prefer direct mail as the channel of communication for brands they don’t know.
It’s increasingly difficult to get in front of your ideal customer due to changes in ever-evolving tech stacks and digital marketing. That’s why marketers are doubling down on offline channels instead of a digital-only strategy.
Omnichannel campaigns that leverage digital and physical channels including direct mail result in 27% ROI.
Our sales methods couldn’t scale in any form or fashion. We came across Lob and the light switch for direct mail came on. We tested a campaign and got immediate results with an ROI of 155%. Not only could it scale, but direct mail was profitable right off the bat.
Evan Metrock
iExit Founder and CEO
Simplify your direct mail workflow to send campaigns last minute, trigged or scheduled to deliver on a specific date.
Sending direct mail the manual way is a slow, complex process.
Lob automates printing, postage, delivery, and address verification with unlimited access to an exclusive nationwide print delivery network.
What used to take months can now be done in days.
Lob easily integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.
Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.
Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.