Lesson
Lesson 5
Discover how to apply advanced acquisition strategies to your direct mail with real-world examples of how to combine online and offline channels.
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Lesson 5
:
Advanced Customer Acquisition Strategies for Direct Mail
• Stephanie Donelson, Senior Content Marketing Manager at Lob
• Paul Bobnak, Direct Mail Expert at Who’s Mailing What!
ROI, Customer Acquisition
With acquisition campaign response rates increasing year-over-year and 25% of marketers saying the average campaign response rate is more than 10%, it’s imperative to understand how to effectively use intelligent direct mail to your advantage. Additionally, State of Direct Mail Consumer Insights data showed that 44% of respondents prefer direct mail as the communication channel for brands they do not know. In this lesson, you’ll discover how to apply advanced acquisition strategies to your direct mail with real-world examples that combine online and offline channels to get results.
With acquisition campaign response rates increasing year-over-year and 25% of marketers saying the average campaign response rate is more than 10%, it’s imperative to understand how to effectively use intelligent direct mail to your advantage. Additionally, State of Direct Mail Consumer Insights data showed that 44% of respondents prefer direct mail as the communication channel for brands they do not know. In this lesson, you’ll discover how to apply advanced acquisition strategies to your direct mail with real-world examples that combine online and offline channels to get results.
Drive acquisition with a standout customer experience that leverages physical and digital touch points.
Acquire new customers using existing data with Lob Audience. Create lookalike audiences, and send them relevant and targeted offers.
Use mail deliverability data to give your direct mail touches a digital counterpart, e.g. a complimentary email offer, to increase conversion.
Drive acquisition with a standout customer experience that leverages physical and digital touch points.
Acquire new customers using existing data with Lob Audience. Create lookalike audiences, and send them relevant and targeted offers.
Use mail deliverability data to give your direct mail touches a digital counterpart, e.g. a complimentary email offer, to increase conversion.
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
