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Lesson 5

Advanced Customer Acquisition Strategies for Direct Mail

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With acquisition campaign response rates increasing year-over-year and 25% of marketers saying the average campaign response rate is more than 10%, it’s imperative to understand how to effectively use intelligent direct mail to your advantage. Additionally, State of Direct Mail Consumer Insights data showed that 44% of respondents prefer direct mail as the communication channel for brands they do not know. In this lesson, you’ll discover how to apply advanced acquisition strategies to your direct mail with real-world examples that combine online and offline channels to get results.

Lesson 5 - Advanced Customer Acquisition Strategies for Direct MailPlay

Advanced Customer Acquisition Strategies for Direct Mail

SPEAKERS

• Stephanie Donelson, Senior Content Marketing Manager at Lob

• Paul Bobnak, Direct Mail Expert at Who’s Mailing What!

TOPICS

ROI, Customer Acquisition

DURATION
40 minutes

Master the skills

Getting phygital!

Drive acquisition with a standout customer experience that leverages physical and digital touch points.

Leverage your customer data

Acquire new customers using existing data with Lob Audience. Create lookalike audiences, and send them relevant and targeted offers.

Use informed delivery by USPS

Use mail deliverability data to give your direct mail touches a digital counterpart, e.g. a complimentary email offer, to increase conversion.

Go on to next lesson

With acquisition campaign response rates increasing year-over-year and 25% of marketers saying the average campaign response rate is more than 10%, it’s imperative to understand how to effectively use intelligent direct mail to your advantage. Additionally, State of Direct Mail Consumer Insights data showed that 44% of respondents prefer direct mail as the communication channel for brands they do not know. In this lesson, you’ll discover how to apply advanced acquisition strategies to your direct mail with real-world examples that combine online and offline channels to get results.

Learn direct mail marketing from industry master class pros.

Direct mail customer acquisition

Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.

Direct mail retention

Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.

Direct mail reactivation

Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back. 

Direct mail personalization

Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.

Direct mail analytics, testing, and optimization

Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.

Direct mail ROI

In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.

Omnichannel marketing campaigns

Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint. 

State of
Direct Mail 

Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.

Check out our template gallery to get started with our direct mail templates