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Boost retention and loyalty with intelligent direct mail

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Naked Wines

We’ve been able to increase retention and revenue by getting more repeat orders. We’ve seen benefits across the business.

Benjamin Pack

Naked Wines

The business impact of customer retention


of a company’s business comes from existing customers


Current customers are 50% more likely to try new products and spend 31% more than new customers


Increasing customer retention by 5% increases profits by up to 95%

Increase customer lifetime value

It’s easy for digital promotions to get lost in the shuffle. Our customers use direct mail to engage and re-engage customers at all touchpoints in the journey.

Lob streamline and optimize your entire direct mail workflow so it takes days, not months to send mail. From creatives to printing and postage all the way to delivery with USPS.

Read how CPH associates reduced campaign lead time from 2 weeks to one hour

Personalize and localize at scale

Increase the effectiveness of your direct mail campaigns with Lob’s no-code platform. From remarketing to upsell, Lob enables you to create hyper personalized and optimized direct mail. At any scale.

Read how Verizon sends millions of targeted mail pieces with Lob

Reward loyalty

Loyalty mailings provide an opportunity for enterprises to build a positive brand. Triggered direct mail excels at reminding customers how to earn and redeem rewards at predetermined or event based intervals.

See how companies like Verizon use loyalty mailings to encourage customers to add new lines of service to their accounts

Integrate easily with your marketing tech stack

Lob’s open platform easily integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.
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We are here to help scale your business

Website retargeting

Encourage enrollment in rewards programs and remind customers at regular intervals how to earn and redeem rewards

A/B testing

Test and measure ROI of direct mail campaigns with different messages, images and target audiences

Reactivate dormant customers

Add triggered direct mail when your emails don’t get opened. Remind customers of unused credit, provide special offers and loyalty discounts

Policy and Renewal notices

Notify customers of upcoming renewals, invoices and compliance notifications

Customer retention resources


State of Direct Mail: Consumer Insights

Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.


Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.


The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.