Lesson 3
Personalize Direct Mail Campaigns Like a Pro
Uncover the real-life tactics marketing pros use to personalize direct mail marketing campaigns to increase response and drive results.
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Welcome,
...
Over half of consumers expect direct mail campaigns to be personalized. So it is no surprise that one of the top improvements marketers are trying to make in 2023 is to increase personalization to improve customer experiences and boost response and conversion rates. In this lesson, you’ll uncover the real-life tactics marketing pros use to personalize direct mail marketing campaigns to increase response and drive results.
Lesson 3
:
Personalize Direct Mail Campaigns Like a Pro
Personalize Direct Mail Campaigns Like a Pro
SPEAKERS
• Summer Hahnlen, Senior Director, Direct Mail Expert in Residence at Lob
• Evan Metrock, Founder of iExit & Billboard Alerts
TOPICS
ROI, Customer Retention
DURATION
33 minutes
SUPPORTING MATERIAL
Over half of consumers expect direct mail campaigns to be personalized. So it is no surprise that one of the top improvements marketers are trying to make in 2023 is to increase personalization to improve customer experiences and boost response and conversion rates. In this lesson, you’ll uncover the real-life tactics marketing pros use to personalize direct mail marketing campaigns to increase response and drive results.
Master the skills
Optimize lead collection & MarTech
Collect customer data to enable personalized, triggered mail campaigns and regularly audit MarTech tools to ensure data synchronization and cleanliness.
Identify customization variables
Map the customization variables you can use in your campaigns, such as customer information, images, personalized URLs, or 1:1 QR codes.
Setup appropriate triggered workflows
Create trigger-based workflows using data, such as personalized birthday messages featuring your customers' favorite products.
Learn direct mail marketing from industry master class pros.
Direct mail customer acquisition
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Direct mail retention
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Direct mail reactivation
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Direct mail personalization
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Direct mail analytics, testing, and optimization
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
Direct mail ROI
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Omnichannel marketing campaigns
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
State of
Direct Mail
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
Check out our template gallery to get started with our direct mail templates