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72%
of marketers use automated direct mail with email for maximum reactivation impact
38%
customers see 10+% increase in reactivation pipeline with automated direct mail
Your dormant customers need to hear from you! Lob enables you to use past purchase data and customer insights to send the most targeted direct mail, with personalized offers to encourage them to buy. At any scale and frequency.
A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns.
With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation.
Malin Dettmann-Levin
Marley Spoon CRM Lead Reactivation
Direct mail campaigns can be resource heavy, with multiple touchpoints in every aspect of the print and delivery process. We manage the complexity so you don’t have to.
The Lob platform enables an 85% increase in operational efficiency by automating campaign creation, printing, postage, address verification, and sustainability initiatives.
Reactivation campaigns usually involve a multichannel approach that includes online and offline tactics, including email marketing, digital ads, retargeting and more. Bring the power of automated direct mail to your omnichannel campaigns with Lob's out-of the-box integrations.
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.
The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.
