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Win back customers with intelligent direct mail

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Marley Spoon

With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation.

Malin Dettmann-Levin

Marley Spoon CRM Lead Reactivation

The business impact of customer reactivation


of marketers use automated direct mail with email for maximum reactivation impact


customers see 10+% increase in reactivation pipeline with automated direct mail

Ready, set, reactivate!

Your dormant customers need to hear from you! Lob enables you to use past purchase data and customer insights to send the most targeted direct mail, with personalized offers to encourage them to buy. At any scale and frequency.

Segment and test

A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns. Test and measure ROI of direct mail campaigns with segmented audiences, different messages, images and offers with Lob.

Personalized offers

Our customers rely on intelligent direct mail to re engage inactive customers with offers based on purchase history. 

See how thredUP used personalized mail to engage email unsubscribers

Integrate easily with your marketing tech stack

Lob’s open platform easily integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.
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We are here to help scale your business

Market to email unsubscribers

Send personalized offers to your email unsubscribe lists

A/B testing

Test and measure ROI of direct mail campaigns with different messages, images and target audiences

When emails go unopened

Add triggered direct mail when your emails go opened. Remind customers of unused credit, provide special offers and loyalty discounts

Policy and renewal notices

Notify customers of upcoming renewals, invoices and compliance notifications

Customer reactivation resources


The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.


The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍


How Smart Businesses Avoid the High Cost of Bad Address Data

Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.