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Win back customers with intelligent direct mail

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The business impact of customer reactivation


of marketers use automated direct mail with email for maximum reactivation impact


customers see 10+% increase in reactivation pipeline with automated direct mail

Ready, set, reactivate!

Your dormant customers need to hear from you! Lob enables you to use past purchase data and customer insights to send the most targeted direct mail, with personalized offers to encourage them to buy. At any scale and frequency.

Test, test, test

A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns.

Marley Spoon

With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation.

Malin Dettmann-Levin

Marley Spoon CRM Lead Reactivation

Reduce costs by 85% by automating manual workflows

Direct mail campaigns can be resource heavy, with multiple touchpoints in every aspect of the print and delivery process. We manage the complexity so you don’t have to.  

The Lob platform enables an 85% increase in operational efficiency by automating campaign creation, printing, postage, address verification, and sustainability initiatives.

62% of consumers have been inspired to take action after reading a direct mailpiece

Transform your omnichannel campaigns with the power of real

Reactivation campaigns usually involve a multichannel approach that includes online and offline tactics, including email marketing, digital ads, retargeting and more. Bring the power of automated direct mail to your omnichannel campaigns with Lob's out-of the-box integrations.

See how Lob integrates with your tech stack

The Lob promise:
‍100% carbon neutral

Direct mail automation resources add to power your success


Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.


Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.


The 2023 State of Direct Mail

The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.