of marketers use automated direct mail with email for maximum reactivation impact
customers see 10+% increase in reactivation pipeline with automated direct mail
Ready, set, reactivate!
Your dormant customers need to hear from you! Lob enables you to use past purchase data and customer insights to send the most targeted direct mail, with personalized offers to encourage them to buy. At any scale and frequency.
Test, test, test
A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns.
With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation.
Reduce costs by 85% by automating manual workflows
Direct mail campaigns can be resource heavy, with multiple touchpoints in every aspect of the print and delivery process. We manage the complexity so you don’t have to.
The Lob platform enables an 85% increase in operational efficiency by automating campaign creation, printing, postage, address verification, and sustainability initiatives.
Transform your omnichannel campaigns with the power of real
Reactivation campaigns usually involve a multichannel approach that includes online and offline tactics, including email marketing, digital ads, retargeting and more. Bring the power of automated direct mail to your omnichannel campaigns with Lob's out-of the-box integrations.