Lesson 4
Direct Mail Strategies to Crush ROI and Budget Goals
Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.
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Welcome,
...
In the 2023 State of Direct Mail report, 74% of marketers agreed that direct mail delivers the best ROI, response rates, and conversion rates than all other channels used and is more effective than email. Given the ROI impact, 58% of marketers have more marketing budget allocated to direct mail compared to 2022. In this lesson, you’ll learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.
Lesson 4
:
Direct Mail Strategies to Crush ROI and Budget Goals
Direct Mail Strategies to Crush ROI and Budget Goals
SPEAKERS
• Kim Courvoisier, Senior Director of
Content Marketing at Lob
• Julie Ginn, VP of Demand Generation
at Lob
TOPICS
ROI, Marketing Budget
DURATION
35 minutes
SUPPORTING MATERIAL
In the 2023 State of Direct Mail report, 74% of marketers agreed that direct mail delivers the best ROI, response rates, and conversion rates than all other channels used and is more effective than email. Given the ROI impact, 58% of marketers have more marketing budget allocated to direct mail compared to 2022. In this lesson, you’ll learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.
Master the skills
Acquisition, retention, winback?
Decide on your direct mail focus, setup campaign triggers, e.g. NCOA filing or post-purchase thank-you’s, and automate!
Always be testing
Improve your direct mail campaigns by conducting A/B tests to understand your customer segments. This allows you to send highly-optimized and targeted campaigns.
Integrate direct mail with digital
Maximize direct mail’s impact by combining it with event marketing, social media, SMS/MMS, email, and remarketing for a comprehensive approach.
Measure your ROI
Track your direct mail campaign ROI and see how much more you could add to your bottom line using this calculator.
Learn direct mail marketing from industry master class pros.
Direct mail customer acquisition
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Direct mail retention
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Direct mail reactivation
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Direct mail personalization
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Direct mail analytics, testing, and optimization
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
Direct mail ROI
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Omnichannel marketing campaigns
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
State of
Direct Mail
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
Check out our template gallery to get started with our direct mail templates