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agree direct mail has the best ROI of any channel
have increased their direct mail budget over last year
use a software/technology platform for direct mail
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Streamline and secure direct mail workflows to trigger statements effortlessly
Test and measure ROI of direct mail campaigns with different messages, images and target audiences
Automate and trigger direct mail to patient segments based on events and patient history
From local to national campaigns, automated direct mail can be hyper-personalized to every patient and provider for maximum benefit
Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.
Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.
Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.
