Lesson
Lesson 6
Get real-life methods used by top marketers to keep customers engaged, loyal, buying more, and coming back.
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Lesson 6
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Drive Retention and Reactivation Success Using Intelligent Direct Mail
• Paul Bobnak, Direct Mail Expert, Who's Mailing What!
• Kim Courvoisier, Senior Director of Content Marketing, Lob
Customer Retention, Reactivation, ROI
72% of consumers read direct mail the same day they bring it inside their homes. Furthermore, retention campaigns are the most popular type of direct mail with the highest response rates, and reactivation campaigns are performing stronger than ever. Capture the power of intelligent direct mail to engage and retain your best customers. In this lesson, you'll get practical techniques used by top marketers to maintain customer engagement, foster loyalty, increase sales, and drive repeat business.
72% of consumers read direct mail the same day they bring it inside their homes. Furthermore, retention campaigns are the most popular type of direct mail with the highest response rates, and reactivation campaigns are performing stronger than ever. Capture the power of intelligent direct mail to engage and retain your best customers. In this lesson, you'll get practical techniques used by top marketers to maintain customer engagement, foster loyalty, increase sales, and drive repeat business.
Leverage customer data, such as purchase history, offer redemptions, favorite or saved products, to create dynamic content that piques their interests.
Test and match channels with the buyer’s journey. Compare SMS, social media, direct mail, email, etc. to find what works where.
Create a loyalty program that rewards customers for repeat business to enhance the customer experience and reduce the risk of churn.
Leverage customer data, such as purchase history, offer redemptions, favorite or saved products, to create dynamic content that piques their interests.
Test and match channels with the buyer’s journey. Compare SMS, social media, direct mail, email, etc. to find what works where.
Create a loyalty program that rewards customers for repeat business to enhance the customer experience and reduce the risk of churn.
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
