Lesson 6
Drive Retention and Reactivation Success Using Intelligent Direct Mail
Get real-life methods used by top marketers to keep customers engaged, loyal, buying more, and coming back.
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Welcome,
...
72% of consumers read direct mail the same day they bring it inside their homes. Furthermore, retention campaigns are the most popular type of direct mail with the highest response rates, and reactivation campaigns are performing stronger than ever. Capture the power of intelligent direct mail to engage and retain your best customers. In this lesson, you'll get practical techniques used by top marketers to maintain customer engagement, foster loyalty, increase sales, and drive repeat business.
Lesson 6
:
Drive Retention and Reactivation Success Using Intelligent Direct Mail
Drive Retention and Reactivation Success Using Intelligent Direct Mail
SPEAKERS
• Paul Bobnak, Direct Mail Expert, Who's Mailing What!
• Kim Courvoisier, Senior Director of Content Marketing, Lob
TOPICS
Customer Retention, Reactivation, ROI
DURATION
29 minutes
72% of consumers read direct mail the same day they bring it inside their homes. Furthermore, retention campaigns are the most popular type of direct mail with the highest response rates, and reactivation campaigns are performing stronger than ever. Capture the power of intelligent direct mail to engage and retain your best customers. In this lesson, you'll get practical techniques used by top marketers to maintain customer engagement, foster loyalty, increase sales, and drive repeat business.
Master the skills
Personalize with intent
Leverage customer data, such as purchase history, offer redemptions, favorite or saved products, to create dynamic content that piques their interests.
Test marketing channels & formats
Test and match channels with the buyer’s journey. Compare SMS, social media, direct mail, email, etc. to find what works where.
Reward your loyal customers
Create a loyalty program that rewards customers for repeat business to enhance the customer experience and reduce the risk of churn.
Learn direct mail marketing from industry master class pros.
Direct mail customer acquisition
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Direct mail retention
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Direct mail reactivation
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Direct mail personalization
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Direct mail analytics, testing, and optimization
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
Direct mail ROI
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Omnichannel marketing campaigns
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
State of
Direct Mail
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
Check out our template gallery to get started with our direct mail templates