Insurance
Automated direct mail for insurance companies
From special offers to renewals to billing, Lob makes it easier than ever to send insurance leads and customers the information they need when they need it — so they stick around.
What good looks like
We help insurance companies send direct mail with massive impact. Here’s what we’ve seen work.
Promotions
Send fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Account Statements + Renewal Notifications
Share essential information
Claim Payments
Streamline accounts payable
Securely send and track claims checks and other payments at any scale.
Winning Formats
Checks
Renewal Notices
Engage at the right moment
Trigger renewal notices and policy changes so that customers stick around.
Expand your reach — and your customers’ coverage
Send mail faster while cutting costs
Automate your direct mail and see up to 85% in cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks.
See our full list of integrations
“A long, arduous, manual print process that took 3-5 minutes per letter suddenly didn’t require any time after the full Lob integration, which was life-saving.”
– Louis Condon, Program Manager
Don’t lose customers to typos
Address verification stops failed deliveries in their tracks.
Learn more about address verificationPut security and compliance first
Every printer in Lob’s network meets industry-leading standards to ensure the safety and security of your mail. Our annual third-party audits ensure compliance with HIPAA, SOC-2, and more.
See how printing worksWhy do so many retail and ecommerce companies already trust Lob? Because of numbers like these
98%
Reduction in production time
4X
Increase in response rates
State of Direct Mail Consumer Insights
84%
of marketers say direct mail has the highest ROI
Insurance FAQs
Insurance marketing is the process of promoting and selling insurance products to potential customers. This can include various strategies such as advertising, direct mail, digital marketing, and agent networking. The goal of insurance marketing is to create awareness, generate interest, and drive action from customers.
It also involves building relationships with existing customers to encourage repeat business, expanded coverage, and referrals. Insurance marketing plays a crucial role in the overall success of an insurance company by effectively reaching and engaging target audiences.
Insurance companies can effectively utilize direct mail for sending renewal notices to enhance customer retention. By mailing personalized reminders well in advance of policy expiration dates, insurers can ensure that their clients are informed and engaged with the renewal process. Including pertinent information, such as updates to coverage options or special discounts for early renewal, keeps direct mail marketing for insurance agents relevant and valuable.
Additionally, insurance mailers can be employed to highlight important changes to policy terms or premium adjustments. By providing clear and concise information, insurance companies can maintain transparency and build trust with their clients. This proactive approach can help alleviate any concerns about rate increases or changes in coverage, ultimately strengthening customer relationships.
Omnichannel strategies in insurance marketing enhance customer experience by providing seamless and consistent interactions across multiple channels, such as websites, mobile apps, social media, direct mail, and in-person interactions. This approach allows insurers to offer a unified experience where customers can engage with the brand through their preferred channels, maintaining context and continuity.
Omnichannel marketing improves customer engagement and personalization by integrating data from various touchpoints. This enables insurers to tailor offers and communications based on individual preferences and behaviors, ensuring that customers receive relevant information and timely support across all channels.
Insurance companies can leverage direct mail as a powerful tool for customer acquisition by designing targeted campaigns that reach lookalike audience demographics or locales that mirror their current best customers. By using tools like Lob Audiences, insurers can identify potential customers who may benefit from their services and tailor their messaging accordingly. Including attractive offers, such as limited-time discounts or free consultations in insurance mailers, can incentivize recipients to consider their options and take action.
Direct mail can be a valuable tool for retaining existing customers. Insurance companies can use direct mail to send personalized communications and offers to their current policyholders. This can include reminders for upcoming policy renewals, updates on coverage options or discounts, and information about new services or products. Direct mail provides current customers with a physical reminder of important dates.
Send direct mail that builds trust
