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Lesson 7

2024 State of Direct Mail Insights

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The impact of intelligent mail is undeniable. 84% of marketers agree direct mail provides the highest ROI of any channel they use. Given the ROI impact, 82% of respondents are increasing direct mail spend in 2024.

This lesson delves into the core of the direct mail channel, shedding light on its current use, the pivotal role of data in shaping campaigns, and the channel’s effectiveness in driving response rates, conversions, and return on investment. It also looks at how the evolving macroeconomic climate has impacted marketing budgets and the adoption of technology platforms, serving as catalysts for operational improvements in the channel.

The insights in this lesson are indispensable for marketing professionals and leaders searching to redefine their strategies.

Lesson 7 - 2024 State of Direct Mail Insights Play
SPEAKERS

• Stephanie Donelson, Senior Content Marketing Manager, Lob

• Meaghan Hinchey, Manager Primary Research, Comperemedia/Mintel

• Summer Hahnlen, Sr Director, Direct Mail Expert in Residence, Lob

TOPICS

Direct mail Marketing Data, Trends, Insights

DURATION
39 minutes

The impact of intelligent mail is undeniable. 84% of marketers agree direct mail provides the highest ROI of any channel they use. Given the ROI impact, 82% of respondents are increasing direct mail spend in 2024.

This lesson delves into the core of the direct mail channel, shedding light on its current use, the pivotal role of data in shaping campaigns, and the channel’s effectiveness in driving response rates, conversions, and return on investment. It also looks at how the evolving macroeconomic climate has impacted marketing budgets and the adoption of technology platforms, serving as catalysts for operational improvements in the channel.

The insights in this lesson are indispensable for marketing professionals and leaders searching to redefine their strategies.

Master the skills

Bad address data is costly

Standardize address validation in your database through address verification software to improve mail delivery and reduce campaign costs.

Switch to intelligent mail

Up-level your direct mail campaigns by automating and optimizing direct mail personalization, A/B testing, and attribution.

Modernize existing mail processes

Implement proven technology and optimizations such as a more appealing design, better integration with digital efforts, and increased personalization.

Go on to next lesson

Learn direct mail marketing from industry master class pros.

Direct mail customer acquisition

Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.

Direct mail retention

Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.

Direct mail reactivation

Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back. 

Direct mail personalization

Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.

Direct mail analytics, testing, and optimization

Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.

Direct mail ROI

In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.

Omnichannel marketing campaigns

Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint. 

State of
Direct Mail 

Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.

Check out our template gallery to get started with our direct mail templates