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Direct Mail
November 22, 2022

7 Lob Features That Marketers Are Thankful For

by 
Guest Author

'Tis the season to give thanks, and whether you're prepping for a holiday break or doubling down on your workload, it's a good time to reflect on your business. Enterprise marketers have a lot on their plate, and the juggling act only gets more challenging this time of year. You may be running special offers, connecting with your audience in new ways, or trying to smash through last year's revenue goals. In any case, you'll want your online and offline marketing strategies running like clockwork. With marketing automation features like address verification, Lob can help you take your direct mail ROI to the next level. But that's not all: here are 7 reasons marketers are thankful for Lob this season.

1. APIs and automation

Direct mail automation is about transforming how businesses send physical mail. Gone are the days when marketers had to endure repetitive, manual processes to get every piece of mail sent. Brands can now accelerate time to value, cut costs, and raise ROI consistently by tracking campaign performance. Your audience can expect timely, personalized messages, and you can measure the results of each campaign on autopilot.

2. Fixed pricing

Marketing spend is one of the most highly scrutinized numbers in a large company. Marketers and company leaders are always under pressure to reduce ad spend and other costs associated with running a successful marketing department. This is why Lob offers fixed pricing with a host of reliable marketing automation features you can use year-round. The price won't fluctuate or increase unexpectedly as you implement new features. With fixed pricing, marketing teams can have peace of mind knowing they're always on budget. Tracking ROI and planning your budget becomes a breeze with a fixed-price model.

3. Campaign function

If you know how to throw together an eye-catching email that speaks to your subscriber list, you'll know how to use Lob's direct mail campaign function. You can easily create direct mail campaigns with reusable templates. Rather than reinventing the wheel for each campaign, marketers do best when they track what their audience responds to. With data on your side, designing direct mail campaigns gets easier and more intuitive.

4. Address verification

Millions of Americans move every year, making it difficult for mailers to maintain a clean, accurate mailing list. Fortunately, address verification tools are sophisticated enough to handle this. Address verification (aka address validation) prevents waste by ensuring every address on your list can receive mail. Senders can identify residential and commercial locations, correct typos and misspellings, and meet USPS formatting requirements through a direct mail automation platform. Lob’s Address Verification APIs ensure that every campaign you send out reaches the right audience at the right time. In today's hyper-connected world, brands can't afford to lose touch with their current customers and prospects.

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5. Distributed network

Our clients have access to a print delivery network that spans the United States. With such an efficient network, you can expect pieces to be delivered within a week rather than several weeks or months. A strong network allows brands to plan out their direct mail campaign schedule and know what's coming next. Rather than getting tripped up by mailing delays and missing prime opportunities with customers, you can adhere to your desired marketing schedule.

6. Integrations

Most large companies already have tech stacks, and the idea of making big changes can fill team members with dread. Fortunately, integrations are much simpler than they used to be. Teams no longer need to struggle with a set of disjointed tools or tediously swap tools every few years.

Our platform seamlessly integrates with Salesforce, Marketo, Zapier, Shopify, EasyPost, and more. You don't have to choose between your current CRM platform and Lob's direct mail marketing platform — fuse them together and get more done. End users can trigger cleansed mailpieces from their favorite tools. You can even integrate online form builders, data integration, and project management tools with Lob for the best possible user experience.

7. Customization and personalization

It's clear that advertising has changed dramatically in the past few decades. Customer expectations are wildly different than they used to be, and it all comes down to customization and personalization. Throughout the user experience, customers want to be met with relevant offers they can easily take advantage of. Not only this, they want control over the process (e.g., how and where they make a purchase, whether online or offline).

Research shows that 52% of consumers expect personalized direct mail. Paying close attention to your audience's preferences is the best way to raise customer lifetime value. This means your campaigns should target the right audience segments with offers that genuinely speak to them. Master this with the help of Lob's marketing automation tools, and you'll be a bigger hit than turkey dinner this year.

Get started with marketing automation for direct mail

At Lob, we offer our clients intelligent direct mail at scale. That's why major brands like Twitter, Expedia, Thredup, and more choose Lob to help them reach new heights in effective marketing. If you're looking to send direct mail faster, track it more accurately, or scale your messaging to hundreds, thousands, or even millions, it's all within reach with direct mail automation.

Ready to get started? Maximize your direct mail ROI, quadruple your purchase influence, and up your conversions by an average of 40%. Contact us to learn more about how marketing automation can propel your brand to the next level.

This blog provides general information and discussion about direct mail marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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