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What is direct mail automation?

Direct mail automation transforms manual, repetitive processes to accelerate time to value, reduce costs and supercharge ROI. The result is intelligent direct mail that is connected, personalized, and scalable.

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Direct Mail Campaign Building Ad Creatives

We automated all of it—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand.

Denise Remhof

Product Manager, Couchsurfing

Lob Automated Direct Mail Process

The old way.

Static, junk, non-personalized mail

No analytics or attribution

Single printer, subject to paper and staffing challenges

Traditional Direct Mail Process

The Lob way.

Hyper personalized mail

Measurable

Prioritized, expansive print delivery network across the US

Lob Automated Direct Mail Process

Direct mail automation as easy as 1-2-3

Step 1

Create localized and personalized campaigns, at scale

Customers expect brands to create content that anticipates their needs and is relevant to their lives. From past purchase to local store openings, automated direct mail can help you send the right message to the right consumer at the right time.

Direct Mail Campaign Template
Lob Dashboard Image

Step 2

Execute at any scale and frequency

Send as much or as often as you need. With a click of a button, your personalized mailpieces are sent to your audiences on the day you choose or triggered based on their actions.

Step 3

Continuously optimize with analytics and attribution

Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.

Lob dashboard graphic

Lob automated direct mail has increased our productivity and saved us money. It’s a huge help to get our direct mail campaigns out quickly and easily.

Malin Dettmann-Levin

Marley Spoon

Lob is the only complete direct mail automation solution for all your needs.

Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.

Direct Mail Automation Solution

Direct mail automation resources add to power your success

The Direct Mail Tactics Playbook
eBook

The Direct Mail Tactics Playbook

With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

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The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

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Expanding Audiences Through Print & Mail
eBook

Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

Read eBook