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What is direct mail automation?

Direct mail automation transforms manual, repetitive processes to accelerate time to value, reduce costs and supercharge ROI. The result is intelligent direct mail that is connected, personalized, and scalable.

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Direct Mail Campaign Building Ad Creatives

We automated all of it—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand.

Denise Remhof

Product Manager, Couchsurfing

Lob Automated Direct Mail Process

The old way.

Static, junk, non-personalized mail

No analytics or attribution

Single printer, subject to paper and staffing challenges

Traditional Direct Mail Process

The Lob way.

Hyper personalized mail

Measurable

Prioritized, expansive print delivery network across the US

Lob Automated Direct Mail Process

Direct mail automation as easy as 1-2-3

Step 1

Create localized and personalized campaigns, at scale

Customers expect brands to create content that anticipates their needs and is relevant to their lives. From past purchase to local store openings, automated direct mail can help you send the right message to the right consumer at the right time.

Direct Mail Campaign Template

Step 2

Execute at any scale and frequency

Send as much or as often as you need. With a click of a button, your personalized mailpieces are sent to your audiences on the day you choose or triggered based on their actions.

Step 3

Continuously optimize with analytics and attribution

Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.

Lob automated direct mail has increased our productivity and saved us money. It’s a huge help to get our direct mail campaigns out quickly and easily.

Malin Dettmann-Levin

Marley Spoon

Lob is the only complete direct mail automation solution for all your needs.

Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.

Direct Mail Automation Solution

Direct mail automation resources add to power your success

eBook

eBook: Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

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eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

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eBook

The Practitioners Guide to Effective Omnichannel Campaigns

Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.

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