What is direct mail automation?
Direct mail automation transforms manual, repetitive processes to accelerate time to value, reduce costs and supercharge ROI. The result is intelligent direct mail that is connected, personalized, and scalable.
Book my demoThe old way.
Static, junk, non-personalized mail
No analytics or attribution
Single printer, subject to paper and staffing challenges
The Lob way.
Hyper personalized mail
Measurable
Prioritized, expansive print delivery network across the US
Direct mail automation as easy as 1-2-3
Step 1
Create localized and personalized campaigns, at scale
Customers expect brands to create content that anticipates their needs and is relevant to their lives. From past purchase to local store openings, automated direct mail can help you send the right message to the right consumer at the right time.
Step 2
Execute at any scale and frequency
Send as much or as often as you need. With a click of a button, your personalized mailpieces are sent to your audiences on the day you choose or triggered based on their actions.
Step 3
Continuously optimize with analytics and attribution
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Lob is the only complete direct mail automation solution for all your needs.
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Direct mail automation resources add to power your success
2023 State of Direct Mail: Consumer Insights
Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.
Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.
The Practitioners Guide to Effective Omnichannel Campaigns
Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.