brooklinen was built to deliver simple, beautiful, high-quality home essentials at a fair price. Known for its internet famous sheets, the brand delivers direct to consumers and through its brick and mortar locations.
brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign to tempt customers to make a repeat purchase. Playing off pop culture, brooklinen uses the copy, "Miss you. Mean it." and provides an offer of 15% off a purchase of $100+.
Brooklinen provides consumers a QR code and a promo code to get the discount. According to the 2023 State of Direct Mail, 41% of respondents are using QR codes to help measure direct mail conversions.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Looking for a great holiday direct mail campaign? Check out this example from ASPCA.
In this Best Direct Mail Campaign example, Chewy uses a self mailer as part of a new customer acquisition campaign, featuring imagery of furry friends.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.
