brooklinen was built to deliver simple, beautiful, high-quality home essentials at a fair price. Known for its internet famous sheets, the brand delivers direct to consumers and through its brick and mortar locations.
brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign to tempt customers to make a repeat purchase. Playing off pop culture, brooklinen uses the copy, "Miss you. Mean it." and provides an offer of 15% off a purchase of $100+.
Brooklinen provides consumers a QR code and a promo code to get the discount. According to the 2023 State of Direct Mail, 41% of respondents are using QR codes to help measure direct mail conversions.
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UnitedHealthcare Hearing uses a direct mail self-mailer to reach potential patients on their journey to better hearing.
BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
