Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Express

Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.

In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.

Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.

Source: Who's Mailing What!

See their story
Express best direct mail campaign example for half birthday
half birthday direct mail marketing example from Express
Self mailer direct mail marketing example from Express
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Chase
Self-Mailers

Chase

In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers.

San Francisco Symphony
Letters

San Francisco Symphony

See how the San Francisco Symphony used multiple marketing channels, including direct mail, for one campaign.

Navy Federal Credit Union
Self-Mailers

Navy Federal Credit Union

Get inspired to create a great holiday direct mail campaign by seeing how Navy Federal Credit Union used a self-mailer in its holiday marketing.