Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.
Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.
Source: Who's Mailing What!
.avif)
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.
See how Naked Wines uses intelligent direct mail to automate and personalize direct mail to ensure members get the most out of their memberships.
Learn how dog food brand, The Farmer's Dog uses direct mail postcards for new customer acquisition. A compelling offer and QR code make it easy to convert.
