Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.
Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.
Source: Who's Mailing What!
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In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
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