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Express

Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.

In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.

Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.

Source: Who's Mailing What!

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Express best direct mail campaign example for half birthday
half birthday direct mail marketing example from Express
Self mailer direct mail marketing example from Express
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