Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.
Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.
Source: Who's Mailing What!
.avif)
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Expanding direct mail marketing? Learn from the best in retaining customers with direct mail with this customer retention campaign from Daily Harvest.
Discover how OSF Healthcare uses direct mail postcards in its new customer acquisition campaign to promote OSF Healthcare for busy, local families.
In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers.
