Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.
Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.
Source: Who's Mailing What!
.png)
.png)
.png)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
See how Caribou uses a direct mail letter format for consumers to refinance their cars in this best direct mail campaign.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase.
