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Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.

In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.

Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.

Source: Who's Mailing What!

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Express best direct mail campaign example for half birthday
half birthday direct mail marketing example from Express
Self mailer direct mail marketing example from Express
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