Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Sephora

Sephora uses direct mail to promote its Sephora Insider Savings Event. The event offers different levels of savings ranging from 10% to 20% based on a member's Insider status. Sephora's basic tier is called Insider, and is free to anyone who signs up. Customers who spend at least $350 per year, however, are registered as VIB members, and those who spend at least $1,000 per year are considered Rouge.

In this Best Direct Mail Campaign example, the retailer uses a self mailer to promote the Spring Insider Savings Event. The mailer features spring picks and exclusives and offers a promo code to use for online purchases.The mail piece also features Sephora's Beauty on Demand benefits from free shipping to curbside and in-store pick up to same day delivery to make shopping easy.

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Carters
Postcards

Carters

In this Best Direct Mail Campaign example, Carter's employs a cheerful direct mail postcard to highlight its Cyber Monday doorbuster deals.

Caviar
Postcards

Caviar

Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.

ThirdLove
Marketing Offers

ThirdLove

See how ThirdLove uses direct mail postcards with personalized offers based on prior purchase history to reactivate customers.