Sephora uses direct mail to promote its Sephora Insider Savings Event. The event offers different levels of savings ranging from 10% to 20% based on a member's Insider status. Sephora's basic tier is called Insider, and is free to anyone who signs up. Customers who spend at least $350 per year, however, are registered as VIB members, and those who spend at least $1,000 per year are considered Rouge.
In this Best Direct Mail Campaign example, the retailer uses a self mailer to promote the Spring Insider Savings Event. The mailer features spring picks and exclusives and offers a promo code to use for online purchases.The mail piece also features Sephora's Beauty on Demand benefits from free shipping to curbside and in-store pick up to same day delivery to make shopping easy.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Included Health uses intelligent direct mail for effective customer acquisition and brand awareness campaigns.
See how ZipRecruiter used a snap pack in its direct mail marketing efforts to acquire new customers.
See how the San Francisco Symphony used multiple marketing channels, including direct mail, for one campaign.
