Beyond Yoga is body positive athleisure brand designed to seamlessly transition from studio-to-street.
Beyond Yoga uses a direct mail self-mailer in this best direct mail campaign example. To acquire new customers, the brand sent a self mailer featuring eye-catching imagery, along with an offer for 20% off the first order a new customer makes. Customers can scan the QR code on the back of the self mailer to easily take advantage of the offer. In addition, Beyond Yoga encourages prospective customers to visit its website and sign up for its email list to get 20% off their first order.
This is an excellent example of a brand using direct mail and email marketing together as part of an omnichannel marketing strategy.
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Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.
PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.
Bath & Body Works celebrates the magic of the holiday season with direct mail marketing offer featuring perfect gifts for the holiday season.
