Beyond Yoga is body positive athleisure brand designed to seamlessly transition from studio-to-street.
Beyond Yoga uses a direct mail self-mailer in this best direct mail campaign example. To acquire new customers, the brand sent a self mailer featuring eye-catching imagery, along with an offer for 20% off the first order a new customer makes. Customers can scan the QR code on the back of the self mailer to easily take advantage of the offer. In addition, Beyond Yoga encourages prospective customers to visit its website and sign up for its email list to get 20% off their first order.
This is an excellent example of a brand using direct mail and email marketing together as part of an omnichannel marketing strategy.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
See how Humana uses the direct mail format of a snap pack to capture customers' attention.
