Beyond Yoga is body positive athleisure brand designed to seamlessly transition from studio-to-street.
Beyond Yoga uses a direct mail self-mailer in this best direct mail campaign example. To acquire new customers, the brand sent a self mailer featuring eye-catching imagery, along with an offer for 20% off the first order a new customer makes. Customers can scan the QR code on the back of the self mailer to easily take advantage of the offer. In addition, Beyond Yoga encourages prospective customers to visit its website and sign up for its email list to get 20% off their first order.
This is an excellent example of a brand using direct mail and email marketing together as part of an omnichannel marketing strategy.
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UnitedHealthcare Hearing uses a direct mail self-mailer to reach potential patients on their journey to better hearing.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service.
In this Best Direct Mail Campaign example, Disney+ uses a direct mail postcard for its new customer acquisition efforts.
