Direct Mail Resource Library
From quick tips to deep-dives, get the information you need to optimize your direct mail program.
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What great direct mail campaigns get right
Build
Direct mail strategy
How do you connect direct mail to email, SMS, and paid ads?
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Direct mail strategy
How to know when dynamic mail templates beat static designs
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Personalization
Reducing mail delivery variance in your direct mail program
Deliver
Routing / Entry Point Optimization
Get new direct mail insights in your inbox
Build
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Article | Omnichannel integrationsOne journey, across channels: Inside SimpliSafe’s award-winning direct mail strategy
Video | Direct mail strategyState of Direct Mail 2026 Consumer Insights
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Ebook | Formats / TemplatesThumb-stopping mail
Case Study | Transactional mailCoverTree is a digital MGA specializing in insurance for manufactured and modular homes.
Placeholder: what the Print pillar covers.
Article | Automation / WorkflowsWhy Lob is the direct mail platform built for lifecycle marketing
Video | Automation / WorkflowsOptimize Direct Mail for Maximum Results
Ebook | Print Quality / PDNHow to choose the right direct mail print provider for speed and scale
Case Study | Print Quality / PDNDocuPost offers enterprise-grade direct mail while Lob manages production, routing, and delivery behind the scenes.
Deliver
Placeholder: what the Deliver pillar covers.
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Article | PromotionsHow to keep your promotional mail timely and relevant
Video | PromotionsHow to stack USPS promotions
Ebook | Pricing / PostageHow to rethink your direct mail plan for 2025
Case Study | USPS / Postal EducationBlueChip Financial reduces potential mail costs by 50% with Lob Address Verification.