State of Direct Mail 2026: Consumer Insights Webinar
Learn the mail strategies that 2,000 consumers say earn their attention, trust, and action.
- 89% of consumers say relevance drives them to act, even in a tight economy. Learn why it beats discounts.
- 42% of Gen Z trust direct mail more than digital ads. Find out why.
- 87% read mail the same day it arrives. Learn what gets them to act.
Host
Ryan Ferrier, Lob
Speakers
Steve Mills, USPS
Robin Spencer, Faraday
Kate Chamberlain, Simplisafe

