State of Direct Mail 2026: Consumer Insights Webinar

Learn the mail strategies that 2,000 consumers say earn their attention, trust, and action.

  • 89% of consumers say relevance drives them to act, even in a tight economy. Learn why it beats discounts.
  • 42% of Gen Z trust direct mail more than digital ads. Find out why.
  • 87% read mail the same day it arrives. Learn what gets them to act.

Host

Ryan Ferrier, Lob

Speakers

Steve Mills, USPS

Robin Spencer, Faraday

Kate Chamberlain, Simplisafe