Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.


Kentucky-based Valvoline Inc., is an American retail automotive services company. It licenses the name for a number of Valvoline-labled automotive oil, additives, and lubricants. It also owns the Valvoline Instant Oil Change, Great Canadian Oil Change and Valvoline Express Care chains of car repair centers. (Wiki)

In this Best Direct Mail Campaign example, Valvoline pairs direct mail marketing and email together to drive conversion.

Valvoline uses a direct mail postcard personalized for the recipient including the make and model of their car and the mileage of the last service. The postcard also contains an offer for $15 off a service of $40 or more, and the address of the closest location to the recipient.

Valvoline pairs email marketing with its direct mail efforts as you can see in the image of the email which provides the recipient an offer for a full service oil change on a second car. The email is personalized with the recipient's first car make and model and has the address of the closest location, as well as hours.

The State of Direct Mail cites that 72% of marketers use email marketing and direct mail together and that only 7% of marketers are using direct mail as a stand alone tactic.

See their story
Valvoline direct mail postcard
Valvoline direct mail postcard example
Valvoline email marketing example
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Bath & Body Works
Marketing Offers

Bath & Body Works

Bath & Body Works celebrates the magic of the holiday season with direct mail marketing offer featuring perfect gifts for the holiday season.



Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.



In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service.