Kentucky-based Valvoline Inc., is an American retail automotive services company. It licenses the name for a number of Valvoline-labled automotive oil, additives, and lubricants. It also owns the Valvoline Instant Oil Change, Great Canadian Oil Change and Valvoline Express Care chains of car repair centers. (Wiki)
In this Best Direct Mail Campaign example, Valvoline pairs direct mail marketing and email together to drive conversion.
Valvoline uses a direct mail postcard personalized for the recipient including the make and model of their car and the mileage of the last service. The postcard also contains an offer for $15 off a service of $40 or more, and the address of the closest location to the recipient.
Valvoline pairs email marketing with its direct mail efforts as you can see in the image of the email which provides the recipient an offer for a full service oil change on a second car. The email is personalized with the recipient's first car make and model and has the address of the closest location, as well as hours.
The State of Direct Mail cites that 72% of marketers use email marketing and direct mail together and that only 7% of marketers are using direct mail as a stand alone tactic.
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