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State of Direct Mail 2025
Consumer Insights Edition

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When

Thursday, February 20 | 10 AM PT / 1 PM ET

WheRE

Zoom (link will be emailed after registration)

Cost

Free!

WEBINAR | JUNE 25 | 10 AM PT

Which generation is most excited about direct mail? 

‍The answer might surprise you! 85% of Gen Z and Millennials engage with mail, making them the most responsive audiences.

We surveyed 2,000 U.S. adults to learn how people really engage with mail. Join us for a live preview of the State of Direct Mail 2025: Consumer Insights Edition. Get a first look at more unexpected demographic trends – plus takeaways you can apply directly to your next send.

Learn How to

  • Make your mail fridge-worthy (and your product a best-seller) by tapping into engagement drivers across age, income, and more
  • Spark relationships at the mailbox by understanding customer likes and dislikes
  • Stay out of the recycling bin with sends that feel spot-on, especially in industries like finance, healthcare, and retail

Who you’ll hear from

Marketing pros, data experts, and Lob insiders. Speakers coming soon!

About the Report

For our annual consumer report, Lob partnered with Kelsey White and PureSpectrum to survey 2,000 U.S. adults across a mix of ages, income levels, regions, and backgrounds. The State of Direct Mail 2025: Consumer Insights Edition shows how direct mail is evolving to meet modern consumer expectations and drive results throughout the customer journey.