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WEBINAR | JUNE 25 | 10 AM PT
Which generation is most excited about direct mail?
The answer might surprise you! 85% of Gen Z and Millennials engage with mail, making them the most responsive audiences.
We surveyed 2,000 U.S. adults to learn how people really engage with mail. Join us for a live preview of the State of Direct Mail 2025: Consumer Insights Edition. Get a first look at more unexpected demographic trends – plus takeaways you can apply directly to your next send.
Learn How to
Who you’ll hear from
Marketing pros, data experts, and Lob insiders. Speakers coming soon!
About the Report
For our annual consumer report, Lob partnered with Kelsey White and PureSpectrum to survey 2,000 U.S. adults across a mix of ages, income levels, regions, and backgrounds. The State of Direct Mail 2025: Consumer Insights Edition shows how direct mail is evolving to meet modern consumer expectations and drive results throughout the customer journey.