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Cerebral is a teletherapy and medication management company focused on helping people dealing with insomnia, anxiety and depression.

In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off the first month of service. The campaign is customized with the recipient's first name, contains a custom URL and promo code, and has a QR code to learn more that directs recipients to a landing page.

Other elements that make this direct mail piece so effective include the efficient use of space with numerous elements including customer testimonial quote, a quote from New York magazine, a "featured in" logo section, features and benefits with three plans to choose from, and the repetition of the promo code on every panel of the mailer.

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