Peloton is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save between $200-$300 when making a qualifying purchase. The promotion was a holiday offer over Black Friday/Cyber Monday. The direct mail postcard features compelling health and wellness focused imagery of people using the equipment, as well as three ways to take advantage of the offer including a QR code, a phone number, and a URL.
Creative source: Who's Mailing What!
.png)
.png)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
See how Ulta used direct mail in its marketing to win back and reactivate customers
