Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.
One of Trafilea's brands, Shapermint, is a global direct-to-consumer brand that offers a curated selection of bras, shapewear, leggings and underwear from coveted brands.
Its mission is to shape the lives of our customers by providing everyday essentials that support all body types, shapes, and sizes, and by inspiring confidence and embracing body positivity.
Trafilea, and its family of brands use intelligent direct mail to be proactive with customer retention and loyalty.

See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.


Learn how Valvoline pairs direct mail postcards and email marketing together to drive conversions from its existing user base.

Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.

Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.