Trafilea

Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.

One of Trafilea's brands, Shapermint, is a global direct-to-consumer brand that offers a curated selection of bras, shapewear, leggings and underwear from coveted brands.

Its mission is to shape the lives of our customers by providing everyday essentials that support all body types, shapes, and sizes, and by inspiring confidence and embracing body positivity.

Trafilea, and its family of brands use intelligent direct mail to be proactive with customer retention and loyalty.


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See their story
Customer apology letter from Shapermint with a $30 gift card for next purchase, signed by Director of Customer Care.
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