Things Remembered, a retail company specializing in personalized gifts and keepsakes, sent a postcard as part of its customer reactivation campaign.
This campaign was timed with the holiday season when consumers are on the hunt for unique and often personalized gifts. The images show off some of the products available and tap into that cozy holiday feeling.
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Source: Who's Mailing What!
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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers.
In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
