Navy Federal Credit Union, a credit union serving members of the United States' armed forces and military, used direct mail as part of its holiday marketing campaign. The credit union is based in Vienna, VA, and serves more than 13 million members and their families.
The self-mailer format was an ideal choice for the credit union as it's confidential like a letter mail type, but has the look and feel of a postcard. Recipients will want to open the mailer to see what the exclusive offers are. This mailer is focused on marketing offers and customer acquisition, but it also provides some educational content. This can drive trust in the brand and shows that Navy Federal Credit Union cares about its members' - and prospective members' - financial goals.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Select Home Warranty leverages a tri-fold self-mailer for this Best Direct Mail Campaign example.
PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.
