Navy Federal Credit Union, a credit union serving members of the United States' armed forces and military, used direct mail as part of its holiday marketing campaign. The credit union is based in Vienna, VA, and serves more than 13 million members and their families.
The self-mailer format was an ideal choice for the credit union as it's confidential like a letter mail type, but has the look and feel of a postcard. Recipients will want to open the mailer to see what the exclusive offers are. This mailer is focused on marketing offers and customer acquisition, but it also provides some educational content. This can drive trust in the brand and shows that Navy Federal Credit Union cares about its members' - and prospective members' - financial goals.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this best direct mail campaign example, Amazon sent its holiday gift book catalog brimming with over 600 toys and gifts.
See how Ulta used direct mail in its marketing to win back and reactivate customers
Discover how VentureStack uses direct mail letters and postcards to connect with new home-selling clients to drive ROI
