Navy Federal Credit Union, a credit union serving members of the United States' armed forces and military, used direct mail as part of its holiday marketing campaign. The credit union is based in Vienna, VA, and serves more than 13 million members and their families.
The self-mailer format was an ideal choice for the credit union as it's confidential like a letter mail type, but has the look and feel of a postcard. Recipients will want to open the mailer to see what the exclusive offers are. This mailer is focused on marketing offers and customer acquisition, but it also provides some educational content. This can drive trust in the brand and shows that Navy Federal Credit Union cares about its members' - and prospective members' - financial goals.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
From its factories to the materials used, Cuyana builds sustainability into every step of its brand, and its direct mail is no different.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service.
