Navy Federal Credit Union, a credit union serving members of the United States' armed forces and military, used direct mail as part of its holiday marketing campaign. The credit union is based in Vienna, VA, and serves more than 13 million members and their families.
The self-mailer format was an ideal choice for the credit union as it's confidential like a letter mail type, but has the look and feel of a postcard. Recipients will want to open the mailer to see what the exclusive offers are. This mailer is focused on marketing offers and customer acquisition, but it also provides some educational content. This can drive trust in the brand and shows that Navy Federal Credit Union cares about its members' - and prospective members' - financial goals.
Source: Who's Mailing What!
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