Lendmark Financial Services is a financial services company offering personalized loan solutions and debt consolidation loan services.
In this best direct mail campaign, Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers with a Customer Appreciation Event offering a customized loan offer and a free giveaway to attendees. Adding customer first names to this direct mail campaign could make this postcard even more likely to convert as 52% of consumers expect direct mail to be personalized.
Source: Who's Mailing What!
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