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Cuyana

Founded by Karla Gallardo and Shilpa Shah, Cuyana, which means "to love" in Quechua, is a San Francisco-based design house with a love of essential things that carry a story. The brand creates iconic pieces with a focus on quality, clean lines and the subtle details that distinguish them. Each collection is hand-crafted by expert artisans and makers from around the world to offer the modern woman a wardrobe that is carefully curated and luxurious.

Cuyana has a focus on sustainability and features a sustainability pledge on its website, that states, "In pursuit of a more sustainable industry and future, we pledge to create products responsibly, enable you to maximize their wear, and provide a way to recycle every product through second life programs."

From its factories to the materials used, Cuyana builds sustainability into every step of its brand, and its direct mail is no different.

In this best direct mail postcard example, Cuyana features its line of luxurious, sustainable handbags. The postcard is printed on 100% recycled paper that was made with FSC certified 100% post-consumer recycled paper.

Discover how Lob ensures every mail piece we send is 100% carbon neutral.

Source: Who's Mailing What!

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Cuyana direct mail campaign
Cuyana direct mail postcard
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