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White House Black Market

White House Black Market offers polished black and white women's clothing with pops of color and patterns. For this Best Direct Mail Campaign example, the retailer uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.

White House Black Market is likely using this direct mail campaign in an effort to increase the average transaction value and drive conversions in-store and online. The retailer includes a unique promo code, as well as a QR code to scan and shop the latest styles. Offers are key to get recipients to open and read direct mail and 65% of consumers say an offer or promotion caught their attention.

White House Black Market is wise to use direct mail marketing as 64% of consumers say direct mail has inspired them to take action such as visiting a website or physical location to making a purchase. The use of personalization on the direct mail piece is also a smart move as 68% of consumers are more likely to engage with a brand’s message when it's personalized.

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WHite House Black Market direct mail postcard example
WHite House Black Market direct mail marketing postcard example
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