Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

White House Black Market

White House Black Market offers polished black and white women's clothing with pops of color and patterns. For this Best Direct Mail Campaign example, the retailer uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.

White House Black Market is likely using this direct mail campaign in an effort to increase the average transaction value and drive conversions in-store and online. The retailer includes a unique promo code, as well as a QR code to scan and shop the latest styles. Offers are key to get recipients to open and read direct mail and 65% of consumers say an offer or promotion caught their attention.

White House Black Market is wise to use direct mail marketing as 64% of consumers say direct mail has inspired them to take action such as visiting a website or physical location to making a purchase. The use of personalization on the direct mail piece is also a smart move as 68% of consumers are more likely to engage with a brand’s message when it's personalized.

See their story
WHite House Black Market direct mail postcard example
WHite House Black Market direct mail marketing postcard example
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo

More of the best direct mail campaigns



In this Best Direct Mail Marketing Campaign example, T-Mobile uses a direct mail letter in a customer acquisition campaign and includes personalization.


United Healthcare

See how United Healthcare uses direct mail campaigns to stay top-of-mind and encourage subscribers to book a visit.



Discover how luxury wellness brand Sakara uses direct mail to acquire new customers and fuel its growth and recurring revenue.