White House Black Market offers polished black and white women's clothing with pops of color and patterns. For this Best Direct Mail Campaign example, the retailer uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
White House Black Market is likely using this direct mail campaign in an effort to increase the average transaction value and drive conversions in-store and online. The retailer includes a unique promo code, as well as a QR code to scan and shop the latest styles. Offers are key to get recipients to open and read direct mail and 65% of consumers say an offer or promotion caught their attention.
White House Black Market is wise to use direct mail marketing as 64% of consumers say direct mail has inspired them to take action such as visiting a website or physical location to making a purchase. The use of personalization on the direct mail piece is also a smart move as 68% of consumers are more likely to engage with a brand’s message when it's personalized.