Haven Life Insurance Agency, LLC is a life insurance startup, backed by MassMutual, that offers a simple online experience for buying high-quality and affordable coverage.
For this best direct mail campaign, Haven Life Insurance uses a direct mail postcard with an offer for full-term life insurance. Haven Life Insurance uses a colorful layout full of customer quotes to bring the offer to life, so to speak. The unique URL enables the company to track all visits to the website page from the postcard campaign. To make this direct mail postcard even more effective, Haven Life Insurance could A/B test personalizing it with the prospect’s first name or other personalization.
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