Haven Life Insurance Agency, LLC is a life insurance startup, backed by MassMutual, that offers a simple online experience for buying high-quality and affordable coverage.
For this best direct mail campaign, Haven Life Insurance uses a direct mail postcard with an offer for full-term life insurance. Haven Life Insurance uses a colorful layout full of customer quotes to bring the offer to life, so to speak. The unique URL enables the company to track all visits to the website page from the postcard campaign. To make this direct mail postcard even more effective, Haven Life Insurance could A/B test personalizing it with the prospect’s first name or other personalization.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Humana uses the direct mail format of a snap pack to capture customers' attention.
Learn how the San Diego Food Bank used a direct mail letter as part of its Thanksgiving fundraising campaign to reach donors and drive donations.
The United States Postal Service used a direct mail marketing offer to reach consumers just in time for the holiday season with multiple offers.
