Ulta Beauty, Inc., is an American chain of beauty stores. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store also has a beauty salon.
Ulta Beauty used a direct mail marketing campaign to reactivate customers and encourage them to come back and shop - and get bonus points for their purchases!
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Just want the high-level statistics of how your peers in the eCommerce industry are using direct mail? See the eCommerce one-pager from our 2024 State of Direct Mail report!
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