Ulta Beauty, Inc., is an American chain of beauty stores. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store also has a beauty salon.
Ulta Beauty used a direct mail marketing campaign to reactivate customers and encourage them to come back and shop - and get bonus points for their purchases!
Dive even deeper into the topic of reactivating customers with direct mail with our eBook: The Modern Marketer's Guide to Reactivating Customers with Direct Mail.
Just want the high-level statistics of how your peers in the eCommerce industry are using direct mail? See the eCommerce one-pager from our 2024 State of Direct Mail report!


See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

.avif)
Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.

Want an example of a best direct mail campaign that's all about the holidays? Check out this self-mailer from Yankee Candle!

For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.