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Ulta

Ulta Beauty, Inc., is an American chain of beauty stores. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store also has a beauty salon.

Ulta Beauty used a direct mail marketing campaign to reactivate customers and encourage them to come back and shop - and get bonus points for their purchases!

Dive even deeper into the topic of reactivating customers with direct mail with our eBook: The Modern Marketer's Guide to Reactivating Customers with Direct Mail.

Just want the high-level statistics of how your peers in the eCommerce industry are using direct mail? See the eCommerce one-pager from our 2024 State of Direct Mail report!

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