Ulta Beauty Inc.

Ulta Beauty, Inc., is an American chain of beauty stores. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store also has a beauty salon.

Ulta Beauty used a direct mail marketing campaign to reactivate customers and encourage them to come back and shop - and get bonus points for their purchases!

Dive even deeper into the topic of reactivating customers with direct mail with our eBook: The Modern Marketer's Guide to Reactivating Customers with Direct Mail.

Just want the high-level statistics of how your peers in the eCommerce industry are using direct mail? See the eCommerce one-pager from our 2024 State of Direct Mail report!

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

BaubleBar
Postcards

BaubleBar

BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.

Daily Harvest
Postcards

Daily Harvest

Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.

San Francisco Zoo
Letters

San Francisco Zoo

In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.