Ulta Beauty, Inc., is an American chain of beauty stores. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store also has a beauty salon.
Ulta Beauty used a direct mail marketing campaign to reactivate customers and encourage them to come back and shop - and get bonus points for their purchases!
Dive even deeper into the topic of reactivating customers with direct mail with our eBook: The Modern Marketer's Guide to Reactivating Customers with Direct Mail.
Just want the high-level statistics of how your peers in the eCommerce industry are using direct mail? See the eCommerce one-pager from our 2024 State of Direct Mail report!


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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.


In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.

PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
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UnitedHealthcare Hearing uses a direct mail self-mailer to reach potential patients on their journey to better hearing.