Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Chewy

This Best Direct Mail Campaign example is a direct mail card which was sent by Chewy to a pet for its birthday. The birthday card has adorable imagery and matching copy on the front side, and inside, it contains a personalized message with the pet's name. In addition, the card has a QR code to scan that takes the pet's humans to a birthday shop on Chewy's website full of products to help celebrate their pet's special day. The mailer also encourages recipients to share pictures of their pet's celebration on social media by tagging Chewy in the user-generated content.

Check out another engaging campaign from Chewy here.

Source: Who's Mailing What!

See their story
Direct mail marketing example from Chewy
Chewy Direct mail marketing example birthday campaign
Chewy birthday shop linked via QR code on its direct mail campaign
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

JOANN
Postcards

JOANN

See how JOANN used direct mail marketing to welcome customers to a rewards program and improve customer retention campaigns. View the campaign!

Mint Mobile
Postcards

Mint Mobile

Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.

Sakara
Self-Mailers

Sakara

Discover how luxury wellness brand Sakara uses direct mail to acquire new customers and fuel its growth and recurring revenue.