This Best Direct Mail Campaign example is a direct mail card which was sent by Chewy to a pet for its birthday. The birthday card has adorable imagery and matching copy on the front side, and inside, it contains a personalized message with the pet's name. In addition, the card has a QR code to scan that takes the pet's humans to a birthday shop on Chewy's website full of products to help celebrate their pet's special day. The mailer also encourages recipients to share pictures of their pet's celebration on social media by tagging Chewy in the user-generated content.
Check out another engaging campaign from Chewy here.
Source: Who's Mailing What!
.avif)
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how SoFi uses direct mail letters with multiple calls to action to offer home loans to prospective and current customers.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
