This Best Direct Mail Campaign example is a direct mail card which was sent by Chewy to a pet for its birthday. The birthday card has adorable imagery and matching copy on the front side, and inside, it contains a personalized message with the pet's name. In addition, the card has a QR code to scan that takes the pet's humans to a birthday shop on Chewy's website full of products to help celebrate their pet's special day. The mailer also encourages recipients to share pictures of their pet's celebration on social media by tagging Chewy in the user-generated content.
Check out another engaging campaign from Chewy here.
Source: Who's Mailing What!