Lewis & Clark College is a private liberal arts college in Portland, Oregon. In this Best Direct Mail Marketing example, the college does an excellent job personalizing a direct mail postcard with the first name of the prospective student in big bold letters on the front of the mail piece, and a second time on the back of the postcard. The direct mail copy also is attention-grabbing with it's persuasive language about being selected to apply and receiving priority consideration. Both of which are music to any prospective students' ears in the highly competitive arena of college admissions.
Lewis & Clark College includes a QR code on both sides of the mail piece to make it easy for students to scan and begin their application process. The use of a QR code for its target demographic is a smart move by Lewis & Clark College as 51% of consumers ages 18-34 are likely to scan a QR code on a piece of direct mail and take action.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
.avif)
UnitedHealthcare Hearing uses a direct mail self-mailer to reach potential patients on their journey to better hearing.
Discover how OSF Healthcare uses direct mail postcards in its new customer acquisition campaign to promote OSF Healthcare for busy, local families.
See how ThirdLove uses direct mail postcards with personalized offers based on prior purchase history to reactivate customers.
