Lewis & Clark College is a private liberal arts college in Portland, Oregon. In this Best Direct Mail Marketing example, the college does an excellent job personalizing a direct mail postcard with the first name of the prospective student in big bold letters on the front of the mail piece, and a second time on the back of the postcard. The direct mail copy also is attention-grabbing with it's persuasive language about being selected to apply and receiving priority consideration. Both of which are music to any prospective students' ears in the highly competitive arena of college admissions.
Lewis & Clark College includes a QR code on both sides of the mail piece to make it easy for students to scan and begin their application process. The use of a QR code for its target demographic is a smart move by Lewis & Clark College as 51% of consumers ages 18-34 are likely to scan a QR code on a piece of direct mail and take action.
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