In this Best Direct Mail Campaign example, Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays on behalf of their doctor.
The self-mailer has a cheerful design on the front, offering good wishes, and inside, it addresses the recipient by name (removed for publication purposes) and provides health and wellness tips, along with recommendations for preventative care and suggested due dates.
Kaiser Permanente knows that many consumers don't respond to emails, or phone calls, but a note from their doctor gets responded to, and acted upon.
Learn more in from this direct mail example from Mabel.
Source: Who's Mailing What!
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Discover how Marley Spoon uses intelligent direct mail campaigns to reactivate churned customers and cook up revenue.
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
