In this Best Direct Mail Campaign example, Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays on behalf of their doctor.
The self-mailer has a cheerful design on the front, offering good wishes, and inside, it addresses the recipient by name (removed for publication purposes) and provides health and wellness tips, along with recommendations for preventative care and suggested due dates.
Kaiser Permanente knows that many consumers don't respond to emails, or phone calls, but a note from their doctor gets responded to, and acted upon.
Learn more in from this direct mail example from Mabel.
Source: Who's Mailing What!
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Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service.
PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
