In this Best Direct Mail Campaign example, Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays on behalf of their doctor.
The self-mailer has a cheerful design on the front, offering good wishes, and inside, it addresses the recipient by name (removed for publication purposes) and provides health and wellness tips, along with recommendations for preventative care and suggested due dates.
Kaiser Permanente knows that many consumers don't respond to emails, or phone calls, but a note from their doctor gets responded to, and acted upon.
Learn more in from this direct mail example from Mabel.
Source: Who's Mailing What!
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service.
In this Best Direct Mail Campaign example, DSW sent direct mail postcards to VIP loyalty club members to celebrate their birthdays.
