In this Best Direct Mail Campaign example, Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays on behalf of their doctor.
The self-mailer has a cheerful design on the front, offering good wishes, and inside, it addresses the recipient by name (removed for publication purposes) and provides health and wellness tips, along with recommendations for preventative care and suggested due dates.
Kaiser Permanente knows that many consumers don't respond to emails, or phone calls, but a note from their doctor gets responded to, and acted upon.
Learn more in from this direct mail example from Mabel.
Source: Who's Mailing What!
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Girl Scouts uses a direct mail postcard campaign to acquire new members in this best direct mail non-profit campaign.
See how Saylent uses automated direct mail to provide its customers better audience segmentation and insights about campaign performance.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save.
