OSF HealthCare is a not-for-profit health care organization that operates a medical group, hospital system, and other health care facilities in Illinois and Michigan.
OSF effectively uses direct mail postcards in this customer acquisition campaign that promotes OSF Healthcare for busy families in the neighborhood.
Source: Who's Mailing What!
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In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
