Chewy, Inc. is an American online retailer of pet food and other pet-related products. In 2017, Chewy was acquired by PetSmart for $3.35 billion, which was the largest acquisition of an e-commerce business at the time.
In this Best Direct Mail Campaign example, the retailer uses a self mailer as part of a new customer acquisition campaign. The mailer features adorable imagery featuring some furry friends as well as the key benefits of becoming a Chewy customer ranging from free shipping to 24/7 customer service. The self mailer includes a promo code for redemption (which can be tracked for conversions) as well as a 1-800 number for those who prefer to talk to a customer service agent.
Check out Chewy's birthday direct mail campaign here.
Source: Who's Mailing What!