Chewy, Inc. is an American online retailer of pet food and other pet-related products. In 2017, Chewy was acquired by PetSmart for $3.35 billion, which was the largest acquisition of an e-commerce business at the time.
In this Best Direct Mail Campaign example, the retailer uses a self mailer as part of a new customer acquisition campaign. The mailer features adorable imagery featuring some furry friends as well as the key benefits of becoming a Chewy customer ranging from free shipping to 24/7 customer service. The self mailer includes a promo code for redemption (which can be tracked for conversions) as well as a 1-800 number for those who prefer to talk to a customer service agent.
Check out Chewy's birthday direct mail campaign here.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Discover how Things Remembered won back customers with a direct mail marketing campaign.
Girl Scouts uses a direct mail postcard campaign to acquire new members in this best direct mail non-profit campaign.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save.
