State of Direct Mail

Get a pulse check on direct mail and its role in your marketing mix. Our industry-leading annual reports, created in partnership with Comperemedia, are packed with insights from experts and consumers, in-depth analysis, and actionable strategies to keep you ahead of the curve.

All Reports

Consumer Insights

Learn how to break through the digital noise, drive revenue and ROI — and give your customers what they want.

Business Leaders

Discover what marketingng pros think about direct mail trends, budgets and bottom lines — and why direct mail is becoming the MVP of omnichannel tactics.

What's Inside:

68% say economic conditions have changed what they pay attention to in direct mail.68% say economic conditions have changed what they pay attention to in direct mail.

See what’s driving direct mail engagement, from relevance and personalization to economic pressure, in our State of Direct Mail Consumer Insights 2026 report.

Dive into the findings

What's Inside:

87% of leaders say printing, shipping, and delivery are major blind spots – creating surprise costs for 82% of teams.

See how marketers are gaining visibility into their programs this year.

Dive into the findings

Every year, more marketers agree direct mail has the best ROI of any channel

What's Inside:

87% of leaders say printing, shipping, and delivery are major blind spots – creating surprise costs for 82% of teams.

See how marketers are gaining visibility into their programs this year.

Dive into the findings

What's Inside:

85% of Gen Z and Millennials engage with direct mail, and 67% of them have taken action — such as making a purchase or signing up for a service — as a result.

See what’s driving Gen Z and Millennial engagement in the full State of Direct Mail 2025 report.

Dive into the findings