Marketers and consumers alike, think of direct mail as being an antiquated medium. However, direct mail has long been utilized by marketers, as consumers resonate well with the medium, frequently giving it more attention than digital channels. While this proves the importance of direct mail in modern direct marketing, it fails to give insight on what strategy marketers are utilizing. We partnered with Comperemedia, a marketing intelligence research firm, to create a survey to do just that.
With 200 marketers surveyed, State of Direct Mail capture’s the current outlook on the art and science of direct mail marketing. Join Mike Peach, Lob’s Head of Product Marketing and Hannah Crew, Mintel’s Marketing Research Manager talk through the study’s findings and highlight surprising insights.